THE NEW STRATEGY DELIVERS - REGISTERED USERS INCREASE BY 67%

Despite the fact that Adventure Box Technology chooses to sharply reduce the number of new visitors (-21%), the number of users who create an account increased by 67% in July. The new strategy involves a strong focus on "right and potentially profitable" users, according to CEO Christopher Kingdon

Adventure Box is the leading streaming platform for user-created computer games. Since mid-June when the company shifted from a first growth phase to a focus on revenue generation and viral, organic growth, the company has a new customer acquisition strategy.

"Successfully getting more users to register accounts is a result of increased user activation and user loyalty," says CEO Christopher Kingdon.

The company has previously shown that it can grow quickly and at a very low cost by taking advantage of the fact that users can play and create games on the platform without downloading or installing anything on their computer. The customer acquisition cost was approximately USD 0.02/visitor (SEK 0.19/visitor) during July which is significantly lower than the industry average of USD 2-3 per installed game. The slightly higher customer acquisition cost in July is due to the changed customer focus that the new strategy entails. In July, the revenue is still generated exclusively from the advertising models. Preliminarily, the new video advertising provider CPMStar seems to deliver valuable advertising views for the company.

-"The video advertising model is still being trimmed so early figures are not completely reliable. Preliminarily, we have reached USD 18.32 per 1,000 video commercials (eCPM) in the United States, which is well above our target," Christopher added.

"That more users choose to register accounts is a result of the increased activation and user loyalty, says CEO Christopher Kingdon .

Key Adventure Box Metrics July 2020

July key figures below (June figures in parentheses):

· Website visitors 899,636 (1,144,703)

· Share from game websites 6.5% (8.4%)

· Share paid traffic (paid search)[1] 53% (37%)

· Average cost for paid visitors 0.19 SEK (0.12 SEK)

· Number of returning users 199,691 (256,273)

· Number of banner advertising impressions 208,130 (647,153)

· Revenue per thousand banner advertising impressions 23 SEK (22 SEK)

Note that due to the large volumes of data, the above key metrics, obtained from Google Analytics/AdSense/Ads, may vary over time.

[1] The proportion of visitors from paid search is only one type of traffic purchase and is shown only as a reference to the figures from previous monthly reports. A large proportion of the users come via other networks, where it is not always shown from where or why users come to the site.

FOR MORE INFORMATION CONTACT:

Christopher Kingdon, CEO Adventure Box, +46 (0)73 051 1414,

chris@adventurebox.com, corp.adventurebox.com

ABOUT ADVENTURE BOX TECHNOLOGY AB

Adventure Box makes it easy, and fun to make, share and play 3D games online. The company's world-leading streaming technology is patent protected. Founded in Stockholm 2014, the company also has staff in Paris, Seville, Malta and Kerala (India). Adventure Box is traded at Nasdaq First North Growth Market under the short name ADVBOX and ISIN code SE0012955276. Redeye AB with email certifiedadviser@redeye.se and phone number +46 8 121 576 90 is the company's Certified Adviser.

FORTSATT ÖKNING AV SPELTID

Spelsessionstiden ökar med ytterligare 16%, från 7:24 minuter i mars till 8:40 minuter i maj.


CONTINUED INCREASE OF PLAY TIME

Game session time increased by another 16%, from 7:24 minutes in March to 8:40 minutes in May.


DELÅRSRAPPORT 1 JANUARI-31 MARS 2021

Ett kvartal som präglats av ett fortsatt starkt fokus på att skapa en utmärkt produkt för våra användare. Vi har haft glädjen att rapportera om olika aspekter av ett ökat användarengagemang där vi ser fler lojala användare och en ökad andel återvändande användare.


INTERIM REPORT 1 JANUARY- 31 MARS 2021

A quarter characterized by a continued strong focus on creating an excellent product for our users. We have had the pleasure of reporting on various aspects of increased user engagement where we see more loyal users and an increased proportion of returning users.


KOMMUNIKÉ FRÅN ÅRSSTÄMMAN I ADVENTURE BOX TECHNOLOGY AB (PUBL)

Vid dagens årsstämma i Adventure Box Technology AB (publ), org.nr. 556963-6599 ("bolaget") fattades nedan angivna beslut. Samtliga beslut var i enlighet med framlagda förslag, vilka beskrivs i detalj i stämmohandlingarna som finns tillgängliga på bolagets webbplats, corp.adventurebox.com.


BULLETIN FROM THE ANNUAL GENERAL MEETING OF ADVENTURE BOX TECHNOLOGY AB (PUBL)

At today's Annual General Meeting of Adventure Box Technology AB (publ), org.nr. 556963-6599 (the "Company"), the decisions set forth below were made. All decisions were in accordance with the submitted proposals, which are described in detail in the AGM documents available on the company's website, corp.adventurebox.com.


ADVENTURE BOX AB BYTER CERTIFIED ADVISER TILL AKTIEINVEST

Adventure Box AB (publ) ("Bolaget") (Nasdaq First North Growth
Market) meddelar idag att Bolaget har ingått avtal med Aktieinvest FK
AB avseende tjänsten som Certified Adviser.


ADVENTURE BOX AB CHANGE CERTIFIED ADVISOR TO AKTIEINVEST

Adventure Box AB (publ) ("The Company") (Nasdaq First North Growth
Market) today announces that The Company has entered into an
agreement with Aktieinvest FK AB regarding the service as a Certified
Adviser.


ÖKNING AV ANDELEN ICKE-KÖPT TRAFIK

Andelen användare som kommer till Adventure Box spelplattform via sociala medier har ökat med 624% de senaste sex månaderna. Under samma period har andelen som kommer organiskt stigit med 385%.


SIGNIFICANT INCREASE OF NON-PURCHASED TRAFFIC TO ADVENTURE BOX

The proportion of users who come to the Adventure Box gaming platform via social media has increased by 624% over the last six months. During the same period, the organic share rose by 385%.


ADVENTURE BOX PUBLICERAR ÅRSREDOVISNING FÖR 2020

Från och med idag finns Adventure Box årsredovisning för 2020 tillgänglig i svensk och engelsk version på bolagets webbplats corp.adventurebox.com


ADVENTURE BOX PUBLISHES ANNUAL REPORT FOR 2020

Today, Adventure Box published the Annual Report for 2020 on the corporate website, corp.adventurebox.com


Kallelse till årsstämma i Adventure Box Technology AB (publ)

Aktieägarna i Adventure Box Technology AB (publ), org.nr 556963-6599 ("Adventure Box" eller
"bolaget") kallas härmed till årsstämma torsdagen den 20 maj 2021.


Med anledning av coronaviruset och i syfte att minska risken för smittspridning har styrelsen för
bolaget, i enlighet med lagen (2020:198) om tillfälliga undantag för att underlätta
genomförandet av bolags- och föreningsstämmor, beslutat att årsstämman ska genomföras
enligt ett s.k. poströstningsförfarande. Årsstämman hålls därmed utan möjlighet för aktieägare
att närvara personligen eller genom ombud. Istället kan aktieägare delta vid årsstämman genom
att rösta och lämna in frågor i förväg enligt instruktionerna nedan.


Information om de beslut som har fattats av årsstämman offentliggörs torsdagen den 20 maj
2021 så snart utfallet av poströstningen är slutligt sammanställt.


Notice of Annual General Meeting in Adventure Box Technology AB (publ)

The shareholders of Adventure Box Technology AB (publ), Reg. No. 556963-6599 ("Adventure Box" or the "company") are hereby summoned to the Annual General Meeting on Thursday 20 May 2021.

In the light of the current situation regarding the coronavirus, the Board of Directors of the company has resolved that the Annual General Meeting will be held by postal voting only, in accordance with the Act (2020:198) on temporary exceptions to facilitate the execution of general meetings in companies and other associations. The Annual General Meeting will therefore be held without the possibility for shareholders to attend in person or through a proxy. Instead, shareholders can participate in the Annual General Meeting by voting and submitting questions in advance pursuant to the instructions described below.

Information about the resolutions passed by the Annual General Meeting will be published on Thursday 20 May 2021, as soon as the result of the postal voting has been finally confirmed.


GESTRUMENT LÅTER ADVENTURE BOX-ANVÄNDARE SKAPA ADAPTIV MUSIK

Adventure Box och Gestrument inleder ett samarbete för att göra det möjligt för Adventure Box-spelskapare att enkelt skapa och använda interaktiv musik i de dataspel och audiovisuella upplevelser de skapar.


GESTRUMENT LETS ADVENTURE BOX USERS CREATE ADAPTIVE MUSIC

Adventure Box and Gestrument begin a collaboration to enable Adventure Box game creators to easily make and use interactive music in the computer games and audiovisual experiences they create.


ANVÄNDARNA LÄGGER VÄSENTLIGT MER TID PÅ ADVENTURE BOX

Den genomsnittliga sessionstiden på spelplattformen har nära fyrfaldigats.


USERS SPEND SIGNIFICANTLY MORE TIME ON ADVENTURE BOX

The average session time on the gaming platform has almost quadrupled.


VALBEREDNINGEN FÖRESLÅR ATT RIKARD HERLITZ VÄLJS IN I STYRELSEN

Valberedningen i Adventure Box Technology AB (publ) ("Adventure Box") föreslår omval av styrelseledamöterna Örjan Frid, Christopher Kingdon, Staffan Eklöw, Christine Rankin, Claes Kalborg och Jason Williams samt nyval av Rikard Herlitz vid årsstämman 2021. Vidare föreslås omval av Örjan Frid till styrelseordförande.


THE NOMINATION COMMITTEE PROPOSES THAT RIKARD HERLITZ BE ELECTED TO THE BOARD OF DIRECTORS

The Nomination Committee of Adventure Box Technology AB (publ) ("Adventure Box") proposes re-election of the Board members Örjan Frid, Christopher Kingdon, Staffan Eklöw, Christine Rankin, Claes Kalborg and Jason Williams as well as the election of Rikard Herlitz at the 2021 Annual General Meeting. Örjan Frid is proposed for re-election as Chairman of the Board.


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