ADVENTURE BOX: STRENGTH THROUGH USER-CREATED CONTENT

The proportion of returning users increased by three percentage points compared to October to 22%, despite only having new development in the not yet released Multimaker. This increase shows the power of letting users create the games themselves.

Adventure Box, the leading social cloud platform for consumer-created computer games, makes it easy and fun to create, share and play 3D games online.

The Adventure Box gaming platform had 201,395 visitors in November, of which 22% have been returning. This represents an increase of three percentage points compared to October. In November, the company focused on the new multimaker game form and optimizing it for mobile phone users and different phone models.

"Although we focused on testing and development of the multimaker and have not released any new functionality on the existing platform, the proportion of returning users increased," said Rickard Riblom, CEO of Adventure Box. "The interesting thing about this is that it proves the strength of our case, that is, a platform where users themselves create the content. They continue to create better content at each opportunity," Rickard continues.

The customer acquisition costs remained low and was SEK 0.22 in November. The multimaker's user-friendliness and functionality are prioritized in the development work and are now in smaller test phases.

Key figures for Adventure Box November 2021 (October in parentheses):

· Number of website visitors 201,395 (201,169)

· Proportion of visitors from gaming websites 3% (3%)

· Average cost for purchased traffic SEK 0.22 (SEK 0.26)

· Number of returning users 44,731 (38,070)

· Share of returning users 22% (19%)

· Number of still image impressions 3,445 (3,148)

· Revenue per thousand views of still image advertising SEK 3 (SEK 3)

Note that the above key figures taken from Google Analytics / AdSense / Ads can vary over time due to the large amounts of data.

Definitions:

· The number of website visitors is the number of individuals who visited the company's website (according to Google Analytics).

· Visitors from gaming websites are reported when a user clicks on the company's website from a third-party website.

· Average cost for purchased traffic is the average cost of each click on an ad from visitors who click through to the company's website through paid ads.

· Returning users is reported when a visitor with existing Google Analytics cookies from Adventure Box returns to the company's website. Google Analytics measures for returning users depend on the user allowing Google's cookies. Returning users who have disabled cookies in their browser will therefore not count as returning by Google Analytics.

· Number of still image impressions are the number of times an Adventure Box promotional message is loaded on a user's device.

· Revenue per thousand impressions of still image advertising is the revenue generated by one thousand ad impressions.

FOR MORE INFORMATION CONTACT:

Rickard Riblom, CEO Adventure Box, +46 (0)70 444 24 79,
[email protected], corp.adventurebox.com

ABOUT ADVENTURE BOX TECHNOLOGY AB

Adventure Box, the leading social cloud gaming platform for user-created games, makes it easy and fun to make, share and play 3D games online. The company's world-leading streaming technology is patent protected. Founded in Stockholm 2014, the company also has staff in Paris, Seville, Malta, Cobenhagen, Madrid and Riga. Adventure Box is traded at Nasdaq First North Growth Market under the short name ADVBOX and ISIN code SE0012955276. Aktieinvest FK AB with email [email protected] and phone number +46 739 49 62 50 is the company's Certified Adviser.

ADVENTURE BOX: YTTERLIGARE SÄNKT KUNDANSKAFFNINGSKOSTNAD

Under juli har 205 747 användare besökt Adventure Box. Kundanskaffingskostnaden är samtidigt fortsatt avsevärt lägre än branschens snitt, nu bara 0,21 kr per besökare.


ADVENTURE BOX: EVEN LOWER CUSTOMER ACQUISITION COST

205,747 users visited Adventure Box during July. At the same time, the customer acquisition cost is kept on significantly lower levels than industry average, only SEK 0.21 per user.


ADVENTURE BOX: AVSEVÄRT LÄGRE KUNDANSKAFFNINGSKOSTNAD ÄN BRANSCHEN

Under juni har 197 168 användare besökt Adventure Box. Kundanskaffingskostnaden är samtidigt avsevärt lägre än branschen med bara 0,23 kr per användare.


ADVENTURE BOX: SIGNIFICANTLY LOWER CUSTOMER ACQUISITION COST THAN COMPETITORS

197,168 users visited Adventure Box in June. At the same time, the customer acquisition cost is considerably lower than the industry with SEK 0.23 per user.


ADVENTURE BOX: PATENTANSÖKAN GODKÄND I JAPAN

Adventure Box patentansökan gällande patent "Method for three-dimensional voxel-based modeling" har nu godkänts i Japan.


ADVENTURE BOX: PATENT APPLICATION APPROVED IN JAPAN

Adventure Box's patent application for the "Method for three-dimensional voxel-based modeling" patent has now been approved in Japan.


ADVENTURE BOX: MULTIMAKER ÖVERRASKAR IGEN - BOUNCE RATE PÅ LÅGA 8%

Under maj har 198 105 användare besökt Adventure Box. Nya mätningar under maj visar att avvisningsfrekvensen, "Bounce rate", för Multimaker är låg i jämförelse med snittet för andra företag i spelbranschen vilket är positivt, samtidigt som intäkterna från annonsvisningar mer än dubblerats jämfört med april.


ADVENTURE BOX: MULTIMAKER SURPRISES AGAIN - BOUNCE RATE LOW AT 8%

In May, 198,105 users visited Adventure Box. New measurements in May show that the bounce rate for Multimaker is low compared to the average for other companies in the gaming industry, which is positive, while revenue from ad impressions more than doubled compared to April.


DELÅRSRAPPORT 1 JANUARI-31 MARS 2022

Utvecklingen av den nya spelformen Multimaker fortsätter enligt plan. Nya mätdata från Multimaker visar samtidigt bättre resultat jämfört med den klassiska plattformen.


INTERIM REPORT 1 JANUARY - 31 MARCH 2022

The development of the new game form Multimaker continues according to plan. New measurement data from Multimaker also shows better results compared to the classic platform.


KOMMUNIKÉ FRÅN ÅRSSTÄMMAN I ADVENTURE BOX TECHNOLOGY AB (publ)

Vid dagens årsstämma i Adventure Box Technology AB (publ), org.nr. 556963-6599 ("bolaget"), som genomförts enbart genom poströstning med stöd av tillfälliga lagregler, fattades nedan angivna beslut. Samtliga beslut var i enlighet med framlagda förslag, vilka beskrivs i detalj i stämmohandlingarna som finns tillgängliga på bolagets webbplats, corp.adventurebox.com.


BULLETIN FROM THE ANNUAL GENERAL MEETING IN ADVENTURE BOX TECHNOLOGY AB (publ)

At today's Annual General Meeting in Adventure Box Technology AB (publ), Reg. No. 556963-6599 (the "company"), which has been conducted solely through postal voting pursuant to temporary legislation, the following resolutions were made. All resolutions were in accordance with the submitted proposals, described in detail in the general meeting documents available on the company's website, corp.adventurebox.com.


ADVENTURE BOX: ORGANISKA SÖKNINGAR BÖRJAR VÄXA

Under april har 199 420 användare besökt Adventure Box. Nya data visar samtidigt att den nya spelformen Multimaker uppvisar en avsevärt större andel besökare genom obetalda sökresultat.


ADVENTURE BOX: ORGANIC SEARCHES STARTS TO GROW

199,420 users visited Adventure Box in April. New data also show the new game form Multimaker has a significantly larger proportion of visitors through unpaid search results.


ADVENTURE BOX PUBLICERAR ÅRSREDOVISNING FÖR 2021

Från och med idag finns Adventure Box årsredovisning för 2021 tillgänglig i svensk och engelsk version på bolagets webbplats corp.adventurebox.com


ADVENTURE BOX PUBLISHES ANNUAL REPORT FOR 2021

Today, Adventure Box published the Annual Report for 2021 on the corporate website, corp.adventurebox.com


KALLELSE TILL ÅRSSTÄMMA I ADVENTURE BOX TECHNOLOGY AB (publ)

Aktieägarna i Adventure Box Technology AB (publ), org.nr. 556963-6599, ("Adventure Box" eller "bolaget"), kallas härmed till årsstämma att hållas den 19 maj 2022.


NOTICE OF ANNUAL GENERAL MEETING IN ADVENTURE BOX TECHNOLOGY AB (publ)

The shareholders of Adventure Box Technology AB (publ), Reg. No. 556963-6599 ("Adventure Box" or the "company") are hereby summoned to the Annual General Meeting on 19 May 2022.


VALBEREDNINGENS FÖRSLAG TILL ÅRSSTÄMMAN 2022

Valberedningen i Adventure Box Technology AB (publ) ("Adventure Box") föreslår omval av styrelseledamöterna Örjan Frid, Staffan Eklöw, Claes Kalborg, Jason Williams och Rikard Herlitz vid årsstämman 2022 som hålls torsdagen den 19 maj. Vidare föreslås omval av Örjan Frid till styrelseordförande.


THE NOMINATION COMMITTEE'S PROPOSAL FOR THE 2022 GENERAL MEETING

The Nomination Committee of Adventure Box Technology AB (publ) ("Adventure Box") proposes re-election of the Board members Örjan Frid, Staffan Eklöw, Claes Kalborg, Jason Williams and Rikard Herlitz at the 2022 Annual General Meeting, which will be held on Thursday 19 May. Furthermore, re-election of Örjan Frid as Chairman of the Board.


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