STABLE USER INTEREST AFTER CHANGED STRATEGY FOCUS

In line with expectations from the new strategy focused on organic growth, October shows only a small reduction in the total number of users. This despite sharply reduced marketing since the second half of October. User interest remains stable.

Adventure Box is the leading streaming platform for user-created computer games.

As previously communicated, the company has further narrowed its focus to those users who develop and share games on the platform. According to the company's calculations, this narrowing of the target group will in future lead to faster, viral, growth.

"The development is completely in line with our expectations," said Christopher Kingdon, CEO of Adventure Box Technology AB (publ).

Key figures for Adventure Box October 2020

October key figures below (September in parentheses):

· Number of website visitors 1,428,552 (1,927,074)

· Proportion of visitors from gaming websites 4% (3%)

· Percentage of visitors bought traffic[1] 25% (28%)

· Average cost for purchased traffic SEK 0.14 (SEK 0.15)

· Number of returning users 357,012 (441,885)

· Number of views of still image advertising 711 550 (606 764)

· Revenue per thousand views of still image advertising SEK 13 (SEK 12)

In addition, note that due to the very large amounts of data, the above key figures, taken from Google Analytics / AdSense / Ads, may vary over time.

[1] The proportion of visitors from paid search is only one type of traffic purchase and is shown only as a reference to the figures from previous monthly reports. A large proportion of the users come via other networks, where it is not always shown from where or why users come to the site.

FOR MORE INFORMATION CONTACT:

Christopher Kingdon, CEO Adventure Box, +46 (0)73 051 1414,

chris@adventurebox.com, corp.adventurebox.com

ABOUT ADVENTURE BOX TECHNOLOGY AB

Adventure Box makes it easy, and fun to make, share and play 3D games online. The company's world-leading streaming technology is patent protected. Founded in Stockholm 2014, the company also has staff in Paris, Seville, Malta and Kerala (India). Adventure Box is traded at Nasdaq First North Growth Market under the short name ADVBOX and ISIN code SE0012955276. Redeye AB with email certifiedadviser@redeye.se and phone number +46 8 121 576 90 is the company's Certified Adviser.

DECEMBER: ÖKAT ANVÄNDARENGAGEMANG MED FÄRRE ANVÄNDARE

Användarstudier och därpå genomförda produktförbättringar har resulterat i bättre användarbeteende, ökad tid spenderad på webbplatsen och fler återvändande användare.


DECEMBER: INCREASED USER ENGAGEMENT WITH FEWER USERS

User experience research followed by product improvements have resulted in better user behavior, increased time spent on site and more returning users.


ADVENTURE BOX JULBREV 2020-12-23

Kära Adventure Box-ägare och/eller Adventure Box-följare!


ADVENTURE BOX CHRISTMAS LETTER 2020-12-23

Dear Adventure Box owner and / or Adventure Box follower,


MICHAEL BENDSEN NY CREATIVE DIRECTOR PÅ ADVENTURE BOX

Efter ett framgångsrikt samarbete under 2020 går nu Michael Bendtsen, välkänd spelentrepenör och en av skaparna av spelplattformen KOGAMA, in i Adventure Box ledningsgrupp som Creative Director.


ADVENTURE BOX SIGNS MICHAEL BENDTSEN AS CREATIVE DIRECTOR

After an autumn of close and successful collaboration, Michael Bendtsen, a well-known games entrepreneur and one of the creative minds behind the gaming platform KOGAMA, joins the leadership team at Adventure Box AB as Creative Director.


Adventure Box byter likviditetsgarant till Pareto Securities

Adventure Box Technology AB (publ) ("Adventure Box" eller "Bolaget") meddelar härmed att Bolaget byter likviditetsgarant till Pareto Securities AB ("Pareto Securities"). Det nya avtalet träder i kraft den 1 februari 2021.


Adventure Box appoints Pareto Securities as liquidity provider

Adventure Box Technology AB (publ) ("Adventure Box" or "the Company") hereby announces that the Company is changing liquidity guarantor to Pareto Securities AB ("Pareto Securities"). The new agreement enters into force on February 1, 2021.


FOKUS GER FÄRRE BESÖKARE

Adventure Box sedan tidigare kommunicerade marknadsföringsstrategi, att fokusera på de användare som skapar och delar innehåll resulterar, som väntat, i initialt färre användare. 1-6 dec sjunker antalet webbsidesbesökare med 67% jämfört med 1-6 november.


FOCUS RESULTS IN FEWER USERS

Adventure Box's previously communicated marketing strategy, focusing on users who create and share content results, as expected, in initially less users. December 1-6, the number of website visitors decreases by 67% compared to November 1-6.


ANDELEN REGISTRERADE ANVÄNDARE ÖKAR TROTS MINSKAD ANNONSERING

Adventure Box har påbörjat en ny strategi fokuserad på att attrahera spelskapare som registrerar sig och skapar spel och har som en del i denna strategi avslutat marknadsföring mot andra kundsegment. Strategin har fallit väl ut och antalet nyregistrerade konton har ökat med 26% jämfört med oktober trots en total minskning av antalet webbsidesbesökare med 42%.


Registered Adventure Box Users Increase Despite Reduced Ad Spend

New strategy places focus on game makers


Adventure Box Technologies Delårsrapport 2020Q3

Ett kvartal kännetecknat av produktleverans och stark användartillväxt följdes upp med en nyemission som gör bolaget finansiellt starkare än någonsin förr.


Adventure Box Technologies Interim Report 2020Q3

A quarter characterized by product delivery and strong user growth was followed by a new share issue that makes the company financially stronger than ever before.


STABILT ANVÄNDARINTRESSE EFTER ÄNDRAT STRATEGIFOKUS

I linje med förväntningarna från den nya strategin fokuserad på organisk tillväxt, visar oktober på endast en mindre minskning av det totala antalet användare. Detta trots, sedan andra halvan av oktober, kraftigt minskad marknadsföring.


STABLE USER INTEREST AFTER CHANGED STRATEGY FOCUS

In line with expectations from the new strategy focused on organic growth, October shows only a small reduction in the total number of users. This despite sharply reduced marketing since the second half of October. User interest remains stable.


EN YTTERLIGARE FOKUSERAD TILLVÄXTSTRATEGI

Med stärkt kassa prioriterar nu Adventure Box fullt ut viral tillväxt.


A MORE FOCUSED GROWTH STRATEGY

With strengthened liquidity, Adventure Box now fully prioritizes viral growth.


ERFAREN GAMING-ENTREPRENÖR LOCKAR DUKTIGA SPELSKAPARE

En av hjärnorna bakom spelplattformen KoGaMa har påbörjat sitt samarbete med Adventure Box. Arbetet består inte bara av att öka antalet nya användare, utan även av att hantera ett mycket stort flöde av duktiga spelskapare mellan KoGaMa och Adventure Box.


EXPERIENCED GAMING ENTREPRENEUR ATTRACTS GOOD GAME MAKERS

One of the brains behind the gaming platform KoGaMa has begun his collaboration with Adventure Box. His work consists not only of increasing the number of new users, but also of managing an exceptionally large flow of skilled game creators between KoGaMa and Adventure Box.


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