ADVENTURE BOX PASS 500 000 VISITORS

When Adventure Box, recently listed at Nasdaq First North, presents their growth numbers for November it becomes apparent that streaming technology lowers customer acquisition costs. It is simply easier to become a customer if a game can be played directly without requiring download and installation.

To achieve low customer acquisition cost both media and game companies strive to offer the most direct access to its services. Each additional step towards becoming a customer increases the risk of losing potential customers. Therefore, online casinos, TV, movie and music industries have since long abandoned download for streaming.

- Our main competitor Roblox have annual revenues of approximately 1 USD per monthly web page visitor, this despite requiring a download. We believe that our streaming technology should make us 2.5-5 times more effective in turning web page visitors into paying customers, says Adventure Box CEO, Christopher Kingdon.

Adventure Box has created a streamed sharing platform for computer games. Just one web click is required for a user to access the platform where they can make, share and play 3D games online.

- By removing the download step users can start playing immediately, says Christopher. Our low customer acquisition costs exemplify what a big effect this has, he continues.

Adventure Box makes is easy for users to make, share and play 3D games online. Users who made and shared a game often return to see how their published game is doing, much as video creators return to YouTube to see how many likes their video is receiving.

- The share of returning users is proof that the core of our offering is working. User who create games return often. We have now passed the milestone of 100 000 returning users while we continue to grow our total number of visitors at a low cost, Christopher continues.

Key Adventure Box Metrics September - November

Period (2019)

Sep 1-30

Oct 1-31

Nov 1-30

Web page visitors

115 264

409 005

507 819

Share from game web pages

23,4%

8,9%

8,2%

Paid traffic[1] ("paid search")

49,3%

70,6%

90,5%

Average cost for paid visitors[1]

0,26 kr

0,27 kr

0,24 kr

Number of returning users

33 723

62 358

102 912

Shown advertisement messages

48 826

163 030

354 222

Total revenue from advertising (SEK)

4 355

17 305

24 336

Revenue per thousand advertising views (SEK)

89

106

68

9 December 2019

FOR MORE INFORMATION CONTACT:

Christopher Kingdon, CEO Adventure Box, +46 (0)73 051 1414, chris@adventurebox.com, corp.adventurebox.com

Certified Advisor FNCA Sweden AB (tel. 08-528 00 399, info@fnca.se)

ABOUT ADVENTURE BOX TECHNOLOGY AB

Adventure Box makes it easy, and fun to make, share and play 3D games online. The company's world-leading streaming technology is patent protected. Founded in Stockholm 2014, the company also has staff in Paris and Seville. Adventure Box is traded at Nasdaq First North Growth Market under the short name ADVBOX and ISIN code SE0012955276.

Kraftig tillväxt för Adventure Box

På en månad har antalet besökare till AdventureBox.com ökat med 32% till 676 691. Samtidigt ökade antalet återvändande besökare med 48% till 152 248.


Strong growth for Adventure Box

In one month, the number of visitors to AdventureBox.com has increased by 33% to 676,691. At the same time, the number of returning visitors increased by 48% to 152,248.


KORRIGERING: INFLUENCERSBYRÅN FOURTH FLOOR CREATIVE HJÄLPER ADVENTURE BOX VÄXA

(Tidigare version av detta pressmeddelande innehöll felaktiga länkar till marknadsföringsbyrån Fourth Floor Creative. Detta är nu korrigerat i denna version.)

Tillsammans med välkända Minecraft YouTubers som Nicovald, BiffleWiffle, GoldActual, Henwy, Karangutan, Sigils och Ambrew förändrar Adventure Box och Forth Floor Creative hur dataspel görs och vad det innebär att vara en YouTuber


CORRECTION: INFLUENCER MARKETING AGENCY FOURTH FLOOR CREATIVE GROW ADVENTURE BOX

(The previous version of this press release contained incorrect links to the marketing agency Fourth Floor Creative. This has now been corrected in this version.)

Together their well-known Minecraft community influencers such as Nicovald, BiffleWiffle, GoldActual, Henwy, Karangutan, Sigils, and Ambrew Adventure Box and Forth Floor Creative are changing how games are made and what it is to be a Youtuber


INFLUENCERSBYRÅN FOURTH FLOOR CREATIVE HJÄLPER ADVENTURE BOX VÄXA

Tillsammans med välkända Minecraft YouTubers som Nicovald, BiffleWiffle, GoldActual, Henwy, Karangutan, Sigils och Ambrew förändrar Adventure Box och Forth Floor Creative hur dataspel görs och vad det innebär att vara en YouTuber


INFLUENCER MARKETING AGENCY FOURTH FLOOR CREATIVE GROW ADVENTURE BOX

Together their well-known Minecraft community influencers such as Nicovald, BiffleWiffle, GoldActual, Henwy, Karangutan, Sigils, and Ambrew Adventure Box and Forth Floor Creative are changing how games are made and what it is to be a Youtuber


ADVENTURE BOX HAR NU MER ÄN 500 000 BESÖKARE

När Adventure Box, som nyligen noterades på Nasdaq First North, presenterar tillväxtsiffrorna för november månad är dessa ett tydligt bevis på att streamingteknik sänker kundanskaffningskostnaden. Det är helt enkelt lättare att bli kund om ett spel kan spelas direkt utan att nedladdning och installation krävs


ADVENTURE BOX PASS 500 000 VISITORS

When Adventure Box, recently listed at Nasdaq First North, presents their growth numbers for November it becomes apparent that streaming technology lowers customer acquisition costs. It is simply easier to become a customer if a game can be played directly without requiring download and installation.


ADVENTURE BOX TECHNOLOGY AB (PUBL) OFFENTLIGGÖR BOLAGSBESKRIVNING INFÖR NOTERING PÅ NASDAQ FIRST NORTH GROWTH MARKET

Nasdaq har idag, 27 november, godkänt Adventure Box Technology AB (publ) ("Adventure Box" eller "Bolaget") för notering på Nasdaq First North Growth Market ("Nasdaq First North"). Godkännandet är villkorat av att sedvanliga krav uppfylls. Planerad första dag för handel i Bolagets aktier är måndagen den 2 december 2019.


ADVENTURE BOX TECHNOLOGY AB (PUBL) PUBLISHES COMPANY DESCRIPTION FOR LISTING ON THE NASDAQ FIRST NORTH GROWTH MARKET

Today, November 27, Nasdaq has approved Adventure Box Technology AB (publ) ("Adventure Box" or "The Company") for listing on the Nasdaq First North Growth Market ("Nasdaq First North"). The approval is conditional upon the usual requirements being met. The planned first day of trading in the Company's shares is Monday, December 2, 2019.


ADVENTURE BOX TECHNOLOGY AB (PUBL) DELÅRSRAPPORT JULI-SEPTEMBER 2019

Nyemission om 20,7 MSEK genomförd


ADVENTURE BOX TECHNOLOGY AB (PUBL) QUARTERLY REPORT JULY-SEPTEMBER 2019

20.7 MSEK right issue completed


Adventure Box Technology finalizes rights issue and prepares for IPO

Stockholm, Sweden - Happy L-Lord AB, pending name change to Adventure Box Technology AB, is closing a present new rights issue, changing their articles of association, strengthening company leadership and adding board competence to prepare for a potential IPO.


Adventure Box Technology slutför nyemission och tar sikte på börsen

Stockholm, Sverige - Happy L-Lord AB u.n. till Adventure Box Technology AB slutför en pågående nyemission, föreslår ändringar i bolagsordningen och stärker ledning och styrelse för att möjliggöra en börsnotering.


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