ADVENTURE BOX PASS 500 000 VISITORS

When Adventure Box, recently listed at Nasdaq First North, presents their growth numbers for November it becomes apparent that streaming technology lowers customer acquisition costs. It is simply easier to become a customer if a game can be played directly without requiring download and installation.

To achieve low customer acquisition cost both media and game companies strive to offer the most direct access to its services. Each additional step towards becoming a customer increases the risk of losing potential customers. Therefore, online casinos, TV, movie and music industries have since long abandoned download for streaming.

- Our main competitor Roblox have annual revenues of approximately 1 USD per monthly web page visitor, this despite requiring a download. We believe that our streaming technology should make us 2.5-5 times more effective in turning web page visitors into paying customers, says Adventure Box CEO, Christopher Kingdon.

Adventure Box has created a streamed sharing platform for computer games. Just one web click is required for a user to access the platform where they can make, share and play 3D games online.

- By removing the download step users can start playing immediately, says Christopher. Our low customer acquisition costs exemplify what a big effect this has, he continues.

Adventure Box makes is easy for users to make, share and play 3D games online. Users who made and shared a game often return to see how their published game is doing, much as video creators return to YouTube to see how many likes their video is receiving.

- The share of returning users is proof that the core of our offering is working. User who create games return often. We have now passed the milestone of 100 000 returning users while we continue to grow our total number of visitors at a low cost, Christopher continues.

Key Adventure Box Metrics September - November

Period (2019)

Sep 1-30

Oct 1-31

Nov 1-30

Web page visitors

115 264

409 005

507 819

Share from game web pages

23,4%

8,9%

8,2%

Paid traffic[1] ("paid search")

49,3%

70,6%

90,5%

Average cost for paid visitors[1]

0,26 kr

0,27 kr

0,24 kr

Number of returning users

33 723

62 358

102 912

Shown advertisement messages

48 826

163 030

354 222

Total revenue from advertising (SEK)

4 355

17 305

24 336

Revenue per thousand advertising views (SEK)

89

106

68

9 December 2019

FOR MORE INFORMATION CONTACT:

Christopher Kingdon, CEO Adventure Box, +46 (0)73 051 1414, chris@adventurebox.com, corp.adventurebox.com

Certified Advisor FNCA Sweden AB (tel. 08-528 00 399, info@fnca.se)

ABOUT ADVENTURE BOX TECHNOLOGY AB

Adventure Box makes it easy, and fun to make, share and play 3D games online. The company's world-leading streaming technology is patent protected. Founded in Stockholm 2014, the company also has staff in Paris and Seville. Adventure Box is traded at Nasdaq First North Growth Market under the short name ADVBOX and ISIN code SE0012955276.

NYA STRATEGIN LEVERERAR - ANTALET REGISTRERADE ANVÄNDARE ÖKAR MED 67%

Trots att Adventure Box Technology väljer att kraftigt minska antalet nya besökare (-21%) ökar antalet användare som skapar ett konto med 67% under juli. Den nya strategin innebär ett hårt fokus på "rätt och potentiellt lönsamma" användare enligt VD Christopher Kingdon


THE NEW STRATEGY DELIVERS - REGISTERED USERS INCREASE BY 67%

Despite the fact that Adventure Box Technology chooses to sharply reduce the number of new visitors (-21%), the number of users who create an account increased by 67% in July. The new strategy involves a strong focus on "right and potentially profitable" users, according to CEO Christopher Kingdon


ADVENTURE BOX INTRODUCERAR HANDELSPLATS FÖR SPELINNEHÅLL

Nu kan användare köpa intern plattformsvaluta och med den köpa och sälja spelinnehåll och tjäna riktiga pengar. Spelvalutan BUX och handelsplatser har nu introducerats på Adventure Box plattform.


ADVENTURE BOX INTRODUCES A MARKET PLACE FOR USER-CREATED GAME CONTENT

Users of Adventure Box can now buy internal platform currency, trade content and earn real money. The new BUX platform currency and new marketplaces for user-created content create a content economy for Adventure Box users.


RETENTION ÖKAR MED 92% MED DET NYA SOCIALA NÄTVERKET

När Adventure Box AB (publ) släppte sitt nya sociala nätverk ökade dag-1-retention (D1) med 92%.


RETENTION INCREASE BY 92% WITH THE NEW SOCIAL NETWORK

After Adventure Box AB (publ) released its new social network functionality day one (D1) user retention has increased by 92%.


ADVENTURE BOX FÅR NYTT LÅN PÅ 3 MKR AV ALMI

Lånet på 3 miljoner kronor ska användas för att säkra tillväxten och kommersialiseringen av bolagets streamingplattform.


ADVENTURE BOX BOX IS GRANTED A SEK 3 MILLION LOAN FROM ALMI

The SEK 3 million loan will be used to secure the growth and commercialization of the company's streaming platform.


JUNI-SIFFROR: NYA STRATEGIN GER BÄTTRE ANVÄNDARE

Under juni ökade andelen direkt trafik till Adventure Box plattform med 120%, vilket innebär att företaget lyckats nå en större andel trogna besökare som kan driva företagets intjäning och viralitet. Med den mer fokuserade marknadsföringen minskades samtidigt medvetet det totala antalet nya besökare till nära hälften. Totalt hade företagets spelplattform under juni 1 144 703 unika besökare.


JUNE NUMBERS: NEW STRATEGY RESULTS IN BETTER USERS

The share of direct traffic to the Adventure Box platform increased by 120% during June. This indicates that the company has managed to reach a larger proportion of loyal users. Users who will drive earnings and virality. As intended the more focused marketing also reduced the total number of new visitors to almost half. In total, the company's gaming platform had 1,144,703 visitors during June.


CPMSTAR LEVERERAR VIDEOANNONSER TILL ADVENTURE BOX

Adventure Box AB (publ) visar nu videoannonser tillhandahållna av CPMStar. Annonsintäkterna förväntas öka.


CPMSTAR DELIVERS VIDEO ADS TO ADVENTURE BOX

Adventure Box AB (publ) now shows video ads provided by CPMStar. Advertising revenues are expected to increase.


INTÄKTSFOKUS. ADVENTURE BOX PRIORITERAR, AMBITIONEN ÄR 1.5 BUSD INOM 5 TILL 7 ÅR.

Efter att ha uppnått kundförvärvskostnader mer än 100 gånger lägre än de för mobilappinstallationer har Adventure Box Technology AB (publ) visat att de kan växa snabbt och billigt. När företaget nu går in i intäktsgenereringsfasen skiftar det fokus till användare som förväntas generera högre intäkter. Då besökare som inte förväntas genera intäkter väljs bort räknar man med initial betydligt färre besökare.


ADVENTURE BOX FOCUS ON REVENUE. THE AMBITION IS TO REACH BUSD 1.5 WITHIN 5 TO 7 YEARS

Having achieved customer acquisition cost more than 100 times lower compared to mobile app installs, Adventure Box Technology AB (publ) has proven it can grow rapidly and inexpensively. As the company now moves into the monetization phase it shifts focus to users who will monetize best. As non-monetizing visitors are deprioritized gross visitor numbers are expected to decrease significantly.


ADVENTURE BOX BYTER CERTIFIED ADVISER TILL REDEYE AB

Adventure Box Technology AB (publ) (Nasdaq First North Growth Market) meddelar idag att bolaget har ingått avtal med Redeye AB avseende tjänsten som Certified Adviser.


ADVENTURE BOX CHANGES CERTIFIED ADVISOR TO REDEYE AB

Adventure Box Technology AB (publ) (Nasdaq First North Growth Market) today announces that the company has entered into an agreement with Redeye AB regarding the service as a Certified Adviser.


+100% BESÖKARE PÅ TRE MÅNADER

Under maj ökade antalet Adventure Box-besökare med 24% till 2 112 754. Samtidigt ökade antalet återvändande besökare med 49% till 537 356. Kundanskaffningskostnaden minskade med 8% till 0,11 kr.


+100% VISITORS IN THREE MONTHS

During May, Adventure Box visitors increased by 24% to 2,112,754. At the same time, the number of returning visitors increased by 49% to 537,356. Customer Acquisition Cost decreased by 8% to SEK 0.11.


DELÅRSRAPPORT 1 JANUARI-31 MARS 2020

Rekordlåga kundanskaffningskostnader, samarbeten med fler Minecraft YouTubers, en etablerad annonsmodell, utveckling av ett mer mobilvänligt socialt användargränssnitt för delning av nytt innehåll, Adventure Box Pro och Academy-koncept och en ytterligare stärkt organisation bäddar för ett spännande andra kvartal.


INTERIM REPORT 1 JANUARY- 31 MARCH 2020

Record low customer acquisition costs, collaborations with more Minecraft YouTubers, an established advertising model, the development of a more mobile-friendly social user interface for new content sharing, Adventure Box Pro and Academy concepts, and a further strengthened organization pave the way for an exciting second quarter.


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