JUNE NUMBERS: NEW STRATEGY RESULTS IN BETTER USERS

The share of direct traffic to the Adventure Box platform increased by 120% during June. This indicates that the company has managed to reach a larger proportion of loyal users. Users who will drive earnings and virality. As intended the more focused marketing also reduced the total number of new visitors to almost half. In total, the company's gaming platform had 1,144,703 visitors during June.

Adventure Box is the leading streaming platform for user-created computer games. Entering the second commercialization phase the company mid-June shifted its customer acquisition strategy from affordable users for the purpose of measuring user behavior to users who will generate higher revenues and drive viral growth.

The company has shown that it can grow quickly and at a very low cost by taking advantage of that users can play and create games without downloading or installing anything on their devices. June customer acquisition cost were SEK 0.12 / paid visitor, which is significantly lower than the industry average a few tens of SEK per installed game.

"The data we have collected now lets us focus on the most valuable users. Users who will generate revenue and organic growth." said Christopher Kingdon, CEO of Adventure Box.

Adventure Box also introduced video advertising during June. Over the coming months, the company will gradually increase the proportion of users who see video advertising.

"We continuously measure how video advertising effects the behavior of different user types. It will be very interesting to learn which user groups that generate the most advertising revenue without an adverse effect on their user behavior", Christopher Kingdon added.

Key Adventure Box Metrics June 2020

June key figures below (May figures in parentheses):

· Website visitors 1,144,703 (2,112,754)

· Share from game websites 8,4% (7,5%)

· Share paid traffic (paid search)[1] 37 (39%)

· Average cost for paid visitors 0,12 (0.11 SEK)

· Number of returning users 256,273 (537,356)

· Number of advertising impressions 647,153 (1,486,555)

· Revenue per thousand advertising impressions SEK 21 (SEK 20)

Note that due to the large volumes of data, the above key metrics, obtained from Google Analytics/AdSense/Ads, may vary over time.

[1] The proportion of visitors from paid search is only one type of traffic purchase and is shown only as a reference to the figures from previous monthly reports. A large proportion of the users come via other networks, where it is not always shown from where or why users come to the site.

FOR MORE INFORMATION CONTACT:

Christopher Kingdon, CEO Adventure Box, +46 (0)73 051 1414,

[email protected], corp.adventurebox.com

ABOUT ADVENTURE BOX TECHNOLOGY AB

Adventure Box makes it easy, and fun to make, share and play 3D games online. The company's world-leading streaming technology is patent protected. Founded in Stockholm 2014, the company also has staff in Paris, Seville, Malta and Kerala (India). Adventure Box is traded at Nasdaq First North Growth Market under the short name ADVBOX and ISIN code SE0012955276. Redeye AB with email [email protected] and phone number +46 8 121 576 90 is the company's Certified Adviser.

NY CFO TILL ADVENTURE BOX

Adventure Box rekryterar som ny Chief Finance Officer Hans Richter. Hans återinträder i rollen som CFO på bolaget där han innehade positionen 2019 - 2021. Han tillträder sin tjänst den 1 februari 2022 och efterträder avgående CFO Sofia Nilsson.


NEW CFO FOR ADVENTURE BOX

Adventure Box is recruiting Hans Richter as the new Chief Finance Officer. Hans re-enters the role of CFO at the company where he held the position 2019 - 2021. He will take up his position on 1 February 2022 and succeed retiring CFO Sofia Nilsson.


ADVENTURE BOX: ANVÄNDARSKAPAT INNEHÅLL DRIVER SPELSESSIONSLÄNGDEN

Spelsessionslängden hos återvändande användare ökade under december med 29% jämfört med november, från sju minuter i november till nio minuter i december.


ADVENTURE BOX: USER-CREATED CONTENT DRIVES GAME SESSION LENGTH

The game session length for returning users increased by 29% in December, from seven minutes in November to nine minutes in December.


ADVENTURE BOX MEDDELAR ATT DEN EXTRA BOLAGSSTÄMMAN DEN 16 DECEMBER 2021 STÄLLS IN OCH ATT STYRELSELEDAMOTEN CHRISTOPHER KINGDON AVGÅR PÅ EGEN BEGÄRAN

Styrelsen för Adventure Box Technology AB (publ) ("Adventure Box" eller "Bolaget") har idag mottagit besked från minoritetsägare i Bolaget att de inte längre anser att det finns anledning att genomföra den extra bolagsstämma som sammankallats att hållas den 16 december 2021, på begäran av minoritetsägare i Bolaget. Styrelsen har därför beslutat att ställa in extra bolagsstämman den 16 december 2021. Vidare har styrelsen idag mottagit besked från Bolagets styrelseledamot Christopher Kingdon att han med omedelbar verkan avgår från sin post som styrelseledamot i Bolaget.


ADVENTURE BOX ANNOUNCES THAT THE EXTRAORDINARY GENERAL MEETING 16 DECEMBER 2021 IS CANCELLED AND THAT THE BOARD MEMBER CHRISTOPHER KINGDON RESIGNS AT HIS OWN REQUEST

The Board of Directors of Adventure Box Technology AB (publ) ("Adventure Box" or the "Company") has today received a notification from the minority shareholders stating that they no longer see any reason to hold the Extraordinary General Meeting convened to be held 16 December 2021, by request of minority shareholder in the Company. The Board of Directors has therefore resolved to cancel the Extraordinary General Meeting on 16 December 2021. Furthermore, the Board of Directors has today been informed by the Company's Board member Christopher Kingdon that he will resign with immediate effect from his position as Board member of the Company.


ADVENTURE BOX: STYRKAN MED ANVÄNDARSKAPAT INNEHÅLL

Andelen återvändande användare ökade med tre procentenheter jämfört med oktober till 22%, trots att nyutveckling bara gjorts på den ännu ej släppta Multimakern. Detta visar på styrkan med att låta användarna själva skapa spelen.


ADVENTURE BOX: STRENGTH THROUGH USER-CREATED CONTENT

The proportion of returning users increased by three percentage points compared to October to 22%, despite only having new development in the not yet released Multimaker. This increase shows the power of letting users create the games themselves.


DELÅRSRAPPORT 1 JULI-30 SEPTEMBER 2021

Att leverera mer med lägre kostnader. Vi har minskat personalstyrkan men trots detta ökat vår leveranskapacitet. Multimakern, som gör att användare kan skapa tillsammans, ligger fast som första prioritet och delmål då det är en utveckling av vår produkt som utnyttjar våra unika säljfördelar och passar ihop med de engagerade användare vi har idag.


INTERIM REPORT 1 JULY- 30 SEPTEMBER 2021

Delivering more with lower cost. We have reduced our workforce but nevertheless increased our delivery capacity. The multimaker that allows users to create together, is fixed as the top priority sub-goal as it is a development of our product that takes advantage of our unique features and fits in with the committed users we have today.


ADVENTURE BOX STRUKTURERAR OM I BOLAGET

Adventure Box har påbörjat en förändring i bolaget. Med minskad personal, lägre kostnader och ett tydligt syfte att leverera snabbare ska bolaget satsa ännu mer på multimakern.


ADVENTURE BOX RESTRUCTURES THE COMPANY

Adventure Box to invest more in its multi maker platform with reduced staff, lower costs and a clear purpose for faster delivery


ADVENTURE BOX: MULTIMAKER-LANSERINGEN SENARELÄGGS TILL Q122

Ett intensivt utvecklingsarbete pågår för närvarande med att göra den nya spelformen "Multimaker" så pass bra att en successiv lanseringen kan påbörjas i nästa kvartal.


ADVENTURE BOX: MULTIMAKER LAUNCH POSTPONED UNTIL Q122

Intensive development work is currently underway to make the new game form "Multimaker" so good that a successive launch can begin in the next quarter.


Adventure Box CFO lämnar bolaget

CFO Sofia Nilsson har idag beslutat att lämna sin nuvarande position i Adventure Box.


Adventure Box CFO leaves the company

CFO Sofia Nilsson has today decided to leave her current position in Adventure Box.




ENGAGERAD VALBEREDNING UTSEDD INFÖR ADVENTURE BOX ÅRSSTÄMMA 2022

Femte största ägare i Adventure Box, Peter Hamberg tar plats i Adventure Box valberedning tillsammans med Annariika Kingdon och nionde störste ägaren Jonas Nordström.


DEDICATED NOMINATION COMITTEE APPOINTED FOR ADVENTURE BOX ANNUAL GENERAL MEETING 2022

The fifth largest owner in Adventure Box, Peter Hamberg takes a seat on Adventure Box's nomination committee together with Annariika Kingdon and ninth largest owner Jonas Nordström.


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