JUNE NUMBERS: NEW STRATEGY RESULTS IN BETTER USERS

The share of direct traffic to the Adventure Box platform increased by 120% during June. This indicates that the company has managed to reach a larger proportion of loyal users. Users who will drive earnings and virality. As intended the more focused marketing also reduced the total number of new visitors to almost half. In total, the company's gaming platform had 1,144,703 visitors during June.

Adventure Box is the leading streaming platform for user-created computer games. Entering the second commercialization phase the company mid-June shifted its customer acquisition strategy from affordable users for the purpose of measuring user behavior to users who will generate higher revenues and drive viral growth.

The company has shown that it can grow quickly and at a very low cost by taking advantage of that users can play and create games without downloading or installing anything on their devices. June customer acquisition cost were SEK 0.12 / paid visitor, which is significantly lower than the industry average a few tens of SEK per installed game.

"The data we have collected now lets us focus on the most valuable users. Users who will generate revenue and organic growth." said Christopher Kingdon, CEO of Adventure Box.

Adventure Box also introduced video advertising during June. Over the coming months, the company will gradually increase the proportion of users who see video advertising.

"We continuously measure how video advertising effects the behavior of different user types. It will be very interesting to learn which user groups that generate the most advertising revenue without an adverse effect on their user behavior", Christopher Kingdon added.

Key Adventure Box Metrics June 2020

June key figures below (May figures in parentheses):

· Website visitors 1,144,703 (2,112,754)

· Share from game websites 8,4% (7,5%)

· Share paid traffic (paid search)[1] 37 (39%)

· Average cost for paid visitors 0,12 (0.11 SEK)

· Number of returning users 256,273 (537,356)

· Number of advertising impressions 647,153 (1,486,555)

· Revenue per thousand advertising impressions SEK 21 (SEK 20)

Note that due to the large volumes of data, the above key metrics, obtained from Google Analytics/AdSense/Ads, may vary over time.

[1] The proportion of visitors from paid search is only one type of traffic purchase and is shown only as a reference to the figures from previous monthly reports. A large proportion of the users come via other networks, where it is not always shown from where or why users come to the site.

FOR MORE INFORMATION CONTACT:

Christopher Kingdon, CEO Adventure Box, +46 (0)73 051 1414,

[email protected], corp.adventurebox.com

ABOUT ADVENTURE BOX TECHNOLOGY AB

Adventure Box makes it easy, and fun to make, share and play 3D games online. The company's world-leading streaming technology is patent protected. Founded in Stockholm 2014, the company also has staff in Paris, Seville, Malta and Kerala (India). Adventure Box is traded at Nasdaq First North Growth Market under the short name ADVBOX and ISIN code SE0012955276. Redeye AB with email [email protected] and phone number +46 8 121 576 90 is the company's Certified Adviser.

ADVENTURE BOX VD KÖPER AKTIER

Efter att Adventure Box offentliggjort förvärvet av bolaget Multiverse har bolagets VD Rickard Riblom köpt ytterligare 46 279 aktier i Adventure Box.


ADVENTURE BOX CEO BUYS SHARES

After Adventure Box announced the acquisition of the company Multiverse, the company's CEO Rickard Riblom has bought an additional 46,279 shares in Adventure Box.


ADVENTURE BOX BJUDER IN TILL INFORMATIONSMÖTE ANGÅENDE FÖRVÄRVET AV MULTIVERSE

Den 12 september 2022 offentliggjordes att Adventure Box Technology AB avser förvärva det danska bolaget Multiverse ApS via en apportemission. Transaktionen innebär ett komplett ägarskap av spelplattformen KoGaMa, viktiga intäktsströmmar, samt cirka 750 000 aktiva månatliga användare. I syfte att ge aktieägarna bästa möjliga information om förvärvet samt svara på frågor, kommer en presentation att hållas den 28 september, med möjlighet att ställa frågor till ledningen.


ADVENTURE BOX INVITES TO AN INFORMATION MEETING REGARDING THE ACQUISITION OF MULTIVERSE

On September 12, 2022, it was announced that Adventure Box Technology AB intends to acquire the Danish company Multiverse ApS via a non-cash issue. The transaction means complete ownership of the gaming platform KoGaMa, important revenue streams, as well as around 750,000 active monthly users. To give the shareholders the best possible information about the acquisition and to answer questions, a presentation will be held on September 28, with the opportunity to ask questions to the management.


ADVENTURE BOX VD KÖPER AKTIER

Efter att Adventure Box offentliggjort förvärvet av bolaget Multiverse har bolagets VD Rickard Riblom har köpt totalt 42 365 aktier i Adventure Box.


ADVENTURE BOX CEO BUYS SHARES

After the company announced the acquisition of the company Multiverse, Adventure Box CEO Rickard Riblom has bought a total of 42,365 shares in Adventure Box.


Kallelse till extra bolagsstämma i Adventure Box Technology AB (publ)

Aktieägarna i Adventure Box Technology AB (publ), org.nr 556963-6599 ("Adventure Box" eller "bolaget"), kallas härmed till extra bolagsstämma att hållas fredagen den 30 september 2022 kl. 11:00 i bolagets lokaler på Sveavägen 166 plan 19, 113 46 Stockholm.


Notice of Extraordinary General Meeting in Adventure Box Technology AB (publ)

The shareholders of Adventure Box Technology AB (publ), Reg. No. 556963-6599 ("Adventure Box" or the "company") are hereby summoned to an Extraordinary General Meeting to be held Friday, 30 September 2022, at 11:00 CEST at the company's premises, Sveavägen 166 plan 19, SE-113 46 Stockholm.


ADVENTURE BOX INGÅR AVTAL OM FÖRVÄRV AV MULTIVERSE APS, MED SPELPLATTFORMEN KOGAMA, VILLKORAT AV GODKÄNNANDE AV EXTRA BOLAGSSTÄMMA

Adventure Box Technology AB (publ) ("Adventure Box") har idag ingått ett avtal om förvärv av samtliga aktier i Multiverse ApS, org.nr. 33384807 ("Multiverse"), innehavare av spelplattformen KoGaMa, genom en apportemission. Förvärvet är bland annat villkorat av godkännande av extra bolagstämma i Adventure Box, vilken även föreslås besluta om val av ny styrelseledamot.


ADVENTURE BOX ENTERS INTO AGREEMENT ON ACQUISTION OF MULTIVERSE APS, WITH THE GAMING PLATFORM KOGAMA, SUBJECT TO APPROVAL BY EXTRAORDINARY GENERAL MEETING

Adventure Box Technology AB (publ) ("Adventure Box") has today entered into an agreement to acquire all shares in Multiverse ApS, Reg. No. 33384807 ("Multiverse"), owner of the gaming platform KoGaMa, through an issue of shares with payment in kind. The acquisition is subject to, among other things, the approval of an Extraordinary General Meeting of Adventure Box, which is also proposed to resolve on the election of a new Board member.


ADVENTURE BOX: ANVÄNDARNA KOMMER TILLBAKA

Under augusti har 201 542 användare besökt Adventure Box. Andelen återvändande användare fortsätter att öka och ligger nu på 24%. Samtidigt fortsätter kundanskaffingskostnaden att sjunka och ligger under augusti på 0,20 kr.


ADVENTURE BOX: THE USERS RETURN

During August, 201,542 users visited Adventure Box. The percentage of returning users continues to increase and is now at 24%. At the same time, the customer acquisition cost continues to fall and is during August at SEK 0.20.


DELÅRSRAPPORT ANDRA KVARTALET 2022

Bolaget fortsätter utvecklingen av den nya spelformen Multimaker. Plattformen har en för branschen låg avvisningsfrekvens samtidigt som den redan låga kundanskaffningskostnaden har sänkts ytterligare. Bolaget har även sänkt kostnaderna sedan tidigare kvartal.

Med ett fokuserat team, finansiell uthållighet och en lovande Multimaker ser bolaget med tillförsikt fram emot hösten.


INTERIM REPORT SECOND QUARTER 2022

The company continues the development of the new game form Multimaker. The platform has a bounce rate which is low for the industry, and the already low customer acquisition cost has been further reduced. The company has also reduced costs since the previous quarter.

With a focused team, financial endurance and a promising Multimaker, the company looks forward to autumn 2022 with confidence.


ADVENTURE BOX: YTTERLIGARE SÄNKT KUNDANSKAFFNINGSKOSTNAD

Under juli har 205 747 användare besökt Adventure Box. Kundanskaffingskostnaden är samtidigt fortsatt avsevärt lägre än branschens snitt, nu bara 0,21 kr per besökare.


ADVENTURE BOX: EVEN LOWER CUSTOMER ACQUISITION COST

205,747 users visited Adventure Box during July. At the same time, the customer acquisition cost is kept on significantly lower levels than industry average, only SEK 0.21 per user.


ADVENTURE BOX: AVSEVÄRT LÄGRE KUNDANSKAFFNINGSKOSTNAD ÄN BRANSCHEN

Under juni har 197 168 användare besökt Adventure Box. Kundanskaffingskostnaden är samtidigt avsevärt lägre än branschen med bara 0,23 kr per användare.


ADVENTURE BOX: SIGNIFICANTLY LOWER CUSTOMER ACQUISITION COST THAN COMPETITORS

197,168 users visited Adventure Box in June. At the same time, the customer acquisition cost is considerably lower than the industry with SEK 0.23 per user.


ADVENTURE BOX: PATENTANSÖKAN GODKÄND I JAPAN

Adventure Box patentansökan gällande patent "Method for three-dimensional voxel-based modeling" har nu godkänts i Japan.


ADVENTURE BOX: PATENT APPLICATION APPROVED IN JAPAN

Adventure Box's patent application for the "Method for three-dimensional voxel-based modeling" patent has now been approved in Japan.


Följ oss

Om beQuoted

beQuoted publicerar nyheter, analyser och pressmeddelanden för investerare och journalister. Viktiga företagshändelser bevakas av vår egen nyhetsredaktion och vidaredistribueras i ledande finansiella medier.

Vi uppdaterar även nyhetsrum, Investor Relations och IR-webbplatser för företag som vill utveckla sina relationer med finansmarknaden.

Kontakta oss

beQuoted AB
Nybrogatan 34
Box 5216
102 45 Stockholm

08-692 21 90

Om beQuoted