FOCUS RESULTS IN FEWER USERS
Adventure Box's previously communicated marketing strategy, focusing on users who create and share content results, as expected, in initially less users. December 1-6, the number of website visitors decreases by 67% compared to November 1-6.
Adventure Box is the leading streaming platform for user-created computer games. Since Adventure Box new share issue in September, the company has, as previously announced, focused their marketing strategy on those users who create and share content on the platform.
During December 1-6, the Adventure Box website was visited by 62,980 unique visitors. A decrease of 67% compared to 1-6 November.
The proportion of returning visitors was 21% in November, increasing to 26% during the period 1-6 December.
In November, the number of newly registered accounts increased by 26% compared to October, despite a total decrease in the number of website visitors by 42%. This means that the proportion of website visitors who create accounts increased by 119% from October to November. This increase has continued. During the period 1-6 December the proportion of website visitors who create accounts increased by 61.8% compared with November.
"We can only take the market position as the globally leading sharing platform for consumer-created computer games with strong organic growth. Our focus is now entirely on creating the right conditions for this growth. We do this by optimizing the user experience for those users who create and share content. That a larger proportion of new visitors create accounts and that the proportion of returning users is increasing are good signs," says Christopher Kingdon, CEO of Adventure Box.
This information is such that Adventure Box Technology AB (publ) is required to disclose in accordance with the EU Market Abuse Regulation. Information was provided through the above contact persons' publication for publication on 7 December 2020 at 15:29 PM CET.
FOR MORE INFORMATION CONTACT:
Christopher Kingdon, CEO Adventure Box, +46 (0)73 051 1414,
chris@adventurebox.com, corp.adventurebox.com
ABOUT ADVENTURE BOX TECHNOLOGY AB
Adventure Box makes it easy, and fun to make, share and play 3D games online. The company's world-leading streaming technology is patent protected. Founded in Stockholm 2014, the company also has staff in Paris, Seville, Malta and Kerala (India). Adventure Box is traded at Nasdaq First North Growth Market under the short name ADVBOX and ISIN code SE0012955276. Redeye AB with email certifiedadviser@redeye.se and phone number +46 8 121 576 90 is the company's Certified Adviser.
Nerladdningsbara filer
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During the quarter, a new share issue of SEK 60 million was first carried out, after which the Company adjusted its plans according to the improved conditions and appointed 8 new strategic positions.
FLER BESÖKARE TROTS SÄNKT MARKNADSFÖRINGSKOSTNAD
Under januari ökade antalet besökare från 231 062 till 317 804, kundanskaffningskostnaderna sänktes från 0,28kr till 0,09kr och andelen återvändande användare från 25% till 24%.
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In January the number of platform visitors increased from 231,062 to 317,804, customer acquisition costs were lowered from SEK 0.28 to SEK 0.09, and the share of returning users decreased from 25% to 24%.
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Användarstudier och därpå genomförda produktförbättringar har resulterat i bättre användarbeteende, ökad tid spenderad på webbplatsen och fler återvändande användare.
DECEMBER: INCREASED USER ENGAGEMENT WITH FEWER USERS
User experience research followed by product improvements have resulted in better user behavior, increased time spent on site and more returning users.
ADVENTURE BOX JULBREV 2020-12-23
Kära Adventure Box-ägare och/eller Adventure Box-följare!
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Dear Adventure Box owner and / or Adventure Box follower,
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FOKUS GER FÄRRE BESÖKARE
Adventure Box sedan tidigare kommunicerade marknadsföringsstrategi, att fokusera på de användare som skapar och delar innehåll resulterar, som väntat, i initialt färre användare. 1-6 dec sjunker antalet webbsidesbesökare med 67% jämfört med 1-6 november.
FOCUS RESULTS IN FEWER USERS
Adventure Box's previously communicated marketing strategy, focusing on users who create and share content results, as expected, in initially less users. December 1-6, the number of website visitors decreases by 67% compared to November 1-6.
ANDELEN REGISTRERADE ANVÄNDARE ÖKAR TROTS MINSKAD ANNONSERING
Adventure Box har påbörjat en ny strategi fokuserad på att attrahera spelskapare som registrerar sig och skapar spel och har som en del i denna strategi avslutat marknadsföring mot andra kundsegment. Strategin har fallit väl ut och antalet nyregistrerade konton har ökat med 26% jämfört med oktober trots en total minskning av antalet webbsidesbesökare med 42%.
Registered Adventure Box Users Increase Despite Reduced Ad Spend
New strategy places focus on game makers
Adventure Box Technology AB
Webbplats:
corp.adventurebox.com/
Bransch: Teknik
Kortnamn: ADVBOX
Marknadsplats: Nasdaq First North Growth Market
Senaste rapporten:
BOKSLUTSKOMMUNIKÉ 1 JANUARI 2020-31 DECEMBER 2020
INTERIM REPORT FOR THE FINANCIAL YEAR 2020
Nästa evenemang:
2021-04-22 Årsredovisning 2020
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