DECEMBER: INCREASED USER ENGAGEMENT WITH FEWER USERS

User experience research followed by product improvements have resulted in better user behavior, increased time spent on site and more returning users.

Adventure Box, the leading social cloud gaming platform for user-generated content, makes it easy and fun to make, share and play online. 

 

During the autumn the company has continued to expand its user experience research, which is helping to understand how to improve user engagement. Recent improvements include less lag, a more reliable user experience and integration with the gamer service Discord. The updated user interface also provides for easier making and playing. Such improvements are driving better user behavior, including increased time users spend on the platform as well as more returning users.

 

The share of returning users increased, from 21% in November to 25% in December. The average time all visitors spent at Adventure Box per visit increased by 80% from 1 minute and 25 seconds in November to 3 minutes and 11 seconds in December. The average time on site for logged-in users increased by 11% from 22 minutes and 3 seconds in November to 24 minutes and 31 seconds in December.

 

Monthly Active Users (MAU) are falling back due to the company's decision to limit marketing while working on improving the organic growth performance of the platform. Monthly Active Users (MAU) were 822,532 in November and 231,062 in December.

 

"By focusing on our core users, and by creating a fun, creative and social platform for them, we will achieve viral spread," said Christopher Kingdon, CEO of Adventure Box.    

 

Key metrics for Adventure Box December 2020 (November in parenthesis):

·       Monthly web page visitors (MAU) 231,062 (822,532)

·       Share of visitors from gaming pages 9% (4%)

·       Share of page visits purchased traffic [1] 63% (52%)

·       Average cost purchased traffic SEK 0.28 (SEK 0,22)

·       Number of returning users 58,683 (176,460)

·       Static ads display count 31,587 (249,441)

·       Revenue per thousand views of static ads 3 SEK (SEK 10)

 

Note that because of high amounts of data the key metrics above, collected from Google Analytics/AdSense/Ads, can vary over time.

[1] The share of users from paid search is only one type of purchased traffic and is only displayed as a reference to last month's reported numbers. A large share of the users arrive from other networks where origin or user behavior is not always displayed. 

 


This information is such that Adventure Box Technology AB (publ) is required to disclose in accordance with the EU Market Abuse Regulation. Information was provided through the above contact persons' publication for publication on
January 1, 2021 at 17:35 CET.

FOR MORE INFORMATION CONTACT:

Christopher Kingdon, CEO Adventure Box, +46 (0)73 051 1414,

chris@adventurebox.com, corp.adventurebox.com

ABOUT ADVENTURE BOX TECHNOLOGY AB

Adventure Box, the leading social cloud gaming platform for user-created games, makes it easy and fun to make, share and play 3D games online. The company's world-leading streaming technology is patent protected. Founded in Stockholm 2014, the company also has staff in Paris, Seville, Malta, and Kerala (India). Adventure Box is traded at Nasdaq First North Growth Market under the short name ADVBOX and ISIN code SE0012955276. 

Redeye AB with email certifiedadviser@redeye.se and phone number +46 8 121 576 90 is the company's Certified Adviser.

FLER LOJALA ANVÄNDARE OCH ÖKAD ANDEL ÅTERVÄNDANDE ANVÄNDARE

Produktförbättringar och fler lojala "super-användare" leder till en ökad andel återvändande användare under februari jämfört med januari, från 24,0% till 26,3%.


MORE LOYAL USERS AND AN INCREASED SHARE OF RETURNING USERS

Product improvements and more loyal "super-users" lead to an increased share of returning users in February compared to January, from 24.0% to 26.3%.


BOKSLUTSKOMMUNIKÉ 1 JANUARI 2020-31 DECEMBER 2020

Under kvartalet genomfördes först en nyemission om 60 MSEK varpå Bolaget justerade sina planer efter de förbättrade förutsättningarna och tillsatte 8 nya strategiska befattningar.


INTERIM REPORT FOR THE FINANCIAL YEAR 2020

During the quarter, a new share issue of SEK 60 million was first carried out, after which the Company adjusted its plans according to the improved conditions and appointed 8 new strategic positions.


FLER BESÖKARE TROTS SÄNKT MARKNADSFÖRINGSKOSTNAD

Under januari ökade antalet besökare från 231 062 till 317 804, kundanskaffningskostnaderna sänktes från 0,28kr till 0,09kr och andelen återvändande användare från 25% till 24%.


MORE VISITORS DESPITE LOWER MARKETING SPEND

In January the number of platform visitors increased from 231,062 to 317,804, customer acquisition costs were lowered from SEK 0.28 to SEK 0.09, and the share of returning users decreased from 25% to 24%.


NY CFO TILL ADVENTURE BOX

Adventure Box rekryterar som ny Chief Finance Officer Sofia Nilsson. Sofia kommer närmast från en position som VP GROW and Head of Accounting hos Nordic Insource Solutions AB. Hon tillträder sin tjänst den 20 april 2021 och efterträder nuvarande CFO Hans Richter.


ADVENTURE BOX WELCOMES NEW CFO

Adventure Box welcomes Sofia Nilsson as new Chief Financial Officer. Sofia leaves her current position as VP GROW and Head of Accounting at Nordic Insource Solutions AB and will begin her new role on April 20,th 2021, replacing the current CFO Hans Richter.


DECEMBER: ÖKAT ANVÄNDARENGAGEMANG MED FÄRRE ANVÄNDARE

Användarstudier och därpå genomförda produktförbättringar har resulterat i bättre användarbeteende, ökad tid spenderad på webbplatsen och fler återvändande användare.


DECEMBER: INCREASED USER ENGAGEMENT WITH FEWER USERS

User experience research followed by product improvements have resulted in better user behavior, increased time spent on site and more returning users.


ADVENTURE BOX JULBREV 2020-12-23

Kära Adventure Box-ägare och/eller Adventure Box-följare!


ADVENTURE BOX CHRISTMAS LETTER 2020-12-23

Dear Adventure Box owner and / or Adventure Box follower,


MICHAEL BENDSEN NY CREATIVE DIRECTOR PÅ ADVENTURE BOX

Efter ett framgångsrikt samarbete under 2020 går nu Michael Bendtsen, välkänd spelentrepenör och en av skaparna av spelplattformen KOGAMA, in i Adventure Box ledningsgrupp som Creative Director.


ADVENTURE BOX SIGNS MICHAEL BENDTSEN AS CREATIVE DIRECTOR

After an autumn of close and successful collaboration, Michael Bendtsen, a well-known games entrepreneur and one of the creative minds behind the gaming platform KOGAMA, joins the leadership team at Adventure Box AB as Creative Director.


Adventure Box byter likviditetsgarant till Pareto Securities

Adventure Box Technology AB (publ) ("Adventure Box" eller "Bolaget") meddelar härmed att Bolaget byter likviditetsgarant till Pareto Securities AB ("Pareto Securities"). Det nya avtalet träder i kraft den 1 februari 2021.


Adventure Box appoints Pareto Securities as liquidity provider

Adventure Box Technology AB (publ) ("Adventure Box" or "the Company") hereby announces that the Company is changing liquidity guarantor to Pareto Securities AB ("Pareto Securities"). The new agreement enters into force on February 1, 2021.


FOKUS GER FÄRRE BESÖKARE

Adventure Box sedan tidigare kommunicerade marknadsföringsstrategi, att fokusera på de användare som skapar och delar innehåll resulterar, som väntat, i initialt färre användare. 1-6 dec sjunker antalet webbsidesbesökare med 67% jämfört med 1-6 november.


FOCUS RESULTS IN FEWER USERS

Adventure Box's previously communicated marketing strategy, focusing on users who create and share content results, as expected, in initially less users. December 1-6, the number of website visitors decreases by 67% compared to November 1-6.


ANDELEN REGISTRERADE ANVÄNDARE ÖKAR TROTS MINSKAD ANNONSERING

Adventure Box har påbörjat en ny strategi fokuserad på att attrahera spelskapare som registrerar sig och skapar spel och har som en del i denna strategi avslutat marknadsföring mot andra kundsegment. Strategin har fallit väl ut och antalet nyregistrerade konton har ökat med 26% jämfört med oktober trots en total minskning av antalet webbsidesbesökare med 42%.


Registered Adventure Box Users Increase Despite Reduced Ad Spend

New strategy places focus on game makers


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