Adventure Box Technology finalizes rights issue and prepares for IPO

Stockholm, Sweden - Happy L-Lord AB, pending name change to Adventure Box Technology AB, is closing a present new rights issue, changing their articles of association, strengthening company leadership and adding board competence to prepare for a potential IPO.

The proposed changes were decided at the November 30, 2018, Annual General shareholder Meeting, at which two new board members, both with significant experience from listing companies, also were elected. The company has also recruited Hans Richter as their new CFO.

The objective is to prepare the company for a potential IPO during the third quarter 2019. As a first, and preparatory step the company will, during spring 2019, distribute ownership through a right issue directed mainly towards institutional investors and investors focused on the Game Tech space.

"Adventure Box is the world leading online platform for sharing consumer developed computer games. The trend, where users want to develop, share and play their own games is growing ever stronger", says Christopher Kingdon, CEO and co-founder of Adventure Box.

In addition to being the leading platform for sharing user developed online-games Adventure Box offer the possibility to build games based on Minecraft creations.

Minecraft is the world leading "Lego building" game.

Adventure Box and Minecraft

Adventure Box has developed a unique technology that reads Minecraft files. As a result users can import the content they built in Minecraft into Adventure Box, where they by adding characters, dialogue, behaviors and stories, are able to turn static Minecraft-models into exciting, dynamic game experiences. "To create and play "Minecraft mods" is already very popular. These are modified versions of Minecraft that offer some level of game play. But creating a "Minecraft mod" requires advanced programming skills and access to expensive server capacity", says Christopher Kingdon. "We are able to reach a global base of Minecraft-users who can enhance what they already built, without any programming skills"

All Adventure Box games are created purely through interaction with a graphical interface, and without the need to pay for and configure servers. Creation takes places completely within the Adventure Box platform. Only Minecraft's open file format is read. All 3D and game elements fully belong to Adventure Box.

In addition to characters, which are placed into games and given different characteristics, behaviors and dialogue, users can create story points, which define how a story or experience develops. Today users can create both battle and role playing games.

With Adventure Box user create story rather than just build with blocks. Since Adventure Box is online it is easy to share and invite other users to participate in an interactive story experience.

Visit us at: www.adventurebox.com

Stockholm 7 December 2018

For further information please contact

Christopher Kingdon
CEO and founder
E-mail: chris@happylandlord.se
Mobile: +46 (0)73 051 1414
Skype: c.h.kingdon

New Directors of the Board

Christine Rankin:
CFO for Cherry AB (publ), a Director of several Cherry group companies.
Formerly Director for Finish Technopolis plc and Chairman for their Audit Committee (2017-2018)
Head of Financial Control Europe and Asia Pac for Nasdaq (2017)
Head of Corporate Control, Spotify (2014-2015)
Accountant and Partner at PWC, 1988-2014
Experienced from listing companies.

Read more at: https://www.linkedin.com/in/christine-rankin-94a4355/

Staffan Eklöw:
Lawyer and Partner in Eklöw Business Law AB
Chairman of listed AR/VR game company Bublar Group AB (publ)
Director for HDR Sweden AB
Partner and Managing Partner in legal firm Lindahl (2000-2013)
Chef lawyer for TV channel TV4 (1994-2000)
Experienced from listing companies.

Read more at: https://www.linkedin.com/in/staffan-eklöw-b174621a/

Kallelse till årsstämma i Adventure Box Technology AB (publ)

Aktieägarna i Adventure Box Technology AB (publ), org.nr 556963-6599 ("Adventure Box" eller
"bolaget") kallas härmed till årsstämma torsdagen den 20 maj 2021.


Med anledning av coronaviruset och i syfte att minska risken för smittspridning har styrelsen för
bolaget, i enlighet med lagen (2020:198) om tillfälliga undantag för att underlätta
genomförandet av bolags- och föreningsstämmor, beslutat att årsstämman ska genomföras
enligt ett s.k. poströstningsförfarande. Årsstämman hålls därmed utan möjlighet för aktieägare
att närvara personligen eller genom ombud. Istället kan aktieägare delta vid årsstämman genom
att rösta och lämna in frågor i förväg enligt instruktionerna nedan.


Information om de beslut som har fattats av årsstämman offentliggörs torsdagen den 20 maj
2021 så snart utfallet av poströstningen är slutligt sammanställt.


Notice of Annual General Meeting in Adventure Box Technology AB (publ)

The shareholders of Adventure Box Technology AB (publ), Reg. No. 556963-6599 ("Adventure Box" or the "company") are hereby summoned to the Annual General Meeting on Thursday 20 May 2021.

In the light of the current situation regarding the coronavirus, the Board of Directors of the company has resolved that the Annual General Meeting will be held by postal voting only, in accordance with the Act (2020:198) on temporary exceptions to facilitate the execution of general meetings in companies and other associations. The Annual General Meeting will therefore be held without the possibility for shareholders to attend in person or through a proxy. Instead, shareholders can participate in the Annual General Meeting by voting and submitting questions in advance pursuant to the instructions described below.

Information about the resolutions passed by the Annual General Meeting will be published on Thursday 20 May 2021, as soon as the result of the postal voting has been finally confirmed.


GESTRUMENT LÅTER ADVENTURE BOX-ANVÄNDARE SKAPA ADAPTIV MUSIK

Adventure Box och Gestrument inleder ett samarbete för att göra det möjligt för Adventure Box-spelskapare att enkelt skapa och använda interaktiv musik i de dataspel och audiovisuella upplevelser de skapar.


GESTRUMENT LETS ADVENTURE BOX USERS CREATE ADAPTIVE MUSIC

Adventure Box and Gestrument begin a collaboration to enable Adventure Box game creators to easily make and use interactive music in the computer games and audiovisual experiences they create.


ANVÄNDARNA LÄGGER VÄSENTLIGT MER TID PÅ ADVENTURE BOX

Den genomsnittliga sessionstiden på spelplattformen har nära fyrfaldigats.


USERS SPEND SIGNIFICANTLY MORE TIME ON ADVENTURE BOX

The average session time on the gaming platform has almost quadrupled.


VALBEREDNINGEN FÖRESLÅR ATT RIKARD HERLITZ VÄLJS IN I STYRELSEN

Valberedningen i Adventure Box Technology AB (publ) ("Adventure Box") föreslår omval av styrelseledamöterna Örjan Frid, Christopher Kingdon, Staffan Eklöw, Christine Rankin, Claes Kalborg och Jason Williams samt nyval av Rikard Herlitz vid årsstämman 2021. Vidare föreslås omval av Örjan Frid till styrelseordförande.


THE NOMINATION COMMITTEE PROPOSES THAT RIKARD HERLITZ BE ELECTED TO THE BOARD OF DIRECTORS

The Nomination Committee of Adventure Box Technology AB (publ) ("Adventure Box") proposes re-election of the Board members Örjan Frid, Christopher Kingdon, Staffan Eklöw, Christine Rankin, Claes Kalborg and Jason Williams as well as the election of Rikard Herlitz at the 2021 Annual General Meeting. Örjan Frid is proposed for re-election as Chairman of the Board.


FLER LOJALA ANVÄNDARE OCH ÖKAD ANDEL ÅTERVÄNDANDE ANVÄNDARE

Produktförbättringar och fler lojala "super-användare" leder till en ökad andel återvändande användare under februari jämfört med januari, från 24,0% till 26,3%.


MORE LOYAL USERS AND AN INCREASED SHARE OF RETURNING USERS

Product improvements and more loyal "super-users" lead to an increased share of returning users in February compared to January, from 24.0% to 26.3%.


BOKSLUTSKOMMUNIKÉ 1 JANUARI 2020-31 DECEMBER 2020

Under kvartalet genomfördes först en nyemission om 60 MSEK varpå Bolaget justerade sina planer efter de förbättrade förutsättningarna och tillsatte 8 nya strategiska befattningar.


INTERIM REPORT FOR THE FINANCIAL YEAR 2020

During the quarter, a new share issue of SEK 60 million was first carried out, after which the Company adjusted its plans according to the improved conditions and appointed 8 new strategic positions.


FLER BESÖKARE TROTS SÄNKT MARKNADSFÖRINGSKOSTNAD

Under januari ökade antalet besökare från 231 062 till 317 804, kundanskaffningskostnaderna sänktes från 0,28kr till 0,09kr och andelen återvändande användare från 25% till 24%.


MORE VISITORS DESPITE LOWER MARKETING SPEND

In January the number of platform visitors increased from 231,062 to 317,804, customer acquisition costs were lowered from SEK 0.28 to SEK 0.09, and the share of returning users decreased from 25% to 24%.


NY CFO TILL ADVENTURE BOX

Adventure Box rekryterar som ny Chief Finance Officer Sofia Nilsson. Sofia kommer närmast från en position som VP GROW and Head of Accounting hos Nordic Insource Solutions AB. Hon tillträder sin tjänst den 20 april 2021 och efterträder nuvarande CFO Hans Richter.


ADVENTURE BOX WELCOMES NEW CFO

Adventure Box welcomes Sofia Nilsson as new Chief Financial Officer. Sofia leaves her current position as VP GROW and Head of Accounting at Nordic Insource Solutions AB and will begin her new role on April 20,th 2021, replacing the current CFO Hans Richter.


DECEMBER: ÖKAT ANVÄNDARENGAGEMANG MED FÄRRE ANVÄNDARE

Användarstudier och därpå genomförda produktförbättringar har resulterat i bättre användarbeteende, ökad tid spenderad på webbplatsen och fler återvändande användare.


DECEMBER: INCREASED USER ENGAGEMENT WITH FEWER USERS

User experience research followed by product improvements have resulted in better user behavior, increased time spent on site and more returning users.


ADVENTURE BOX JULBREV 2020-12-23

Kära Adventure Box-ägare och/eller Adventure Box-följare!


ADVENTURE BOX CHRISTMAS LETTER 2020-12-23

Dear Adventure Box owner and / or Adventure Box follower,


Följ oss

Om beQuoted

beQuoted publicerar nyheter, analyser och pressmeddelanden för investerare och journalister. Viktiga företagshändelser bevakas av vår egen nyhetsredaktion och vidaredistribueras i ledande finansiella medier.

Vi uppdaterar även nyhetsrum, Investor Relations och IR-webbplatser för företag som vill utveckla sina relationer med finansmarknaden.

Kontakta oss

beQuoted AB
Sturegatan 32
114 36 Stockholm

08-692 21 90

Om beQuoted