ADVENTURE BOX: SIGNIFICANTLY LOWER CUSTOMER ACQUISITION COST THAN COMPETITORS

197,168 users visited Adventure Box in June. At the same time, the customer acquisition cost is considerably lower than the industry with SEK 0.23 per user.

Adventure Box, the leading social cloud platform for consumer-created computer games, makes it easy and fun to create, share and play 3D games online.

Measurements during June show a customer acquisition cost of only SEK 0.23 per user, which can be compared with the industry average of SEK 15 ($1.47) (Liftoff Mobile Gaming Apps Report 2020). Through innovative online marketing, Adventure Box has found a method for buying traffic cheaply that can be scaled up sharply.

During June, work on improving the alpha version of Multimaker continued according to plan, while a slightly higher proportion of returning users could be achieved in combination with a lower customer acquisition cost.

 

"We are recognized as good at customer acquisition and can acquire better customers at a fraction of the cost compared to the average for the game industry. It is a message of strength for our business," said Rickard Riblom, CEO of Adventure Box."

 

During June, the Adventure Box platform had 197,168 visitors. While the company now focuses on the Multimaker, it continues to collect valuable data.

The customer acquisition cost remained low and was SEK 0.23 in June.

 

Key figures for Adventure Box June 2022 (May in parentheses):

  • Number of website visitors 197,168 (198,105)
  • Proportion of visitors from gaming websites 4 % (4%)
  • Average cost for purchased traffic SEK 0.23 (SEK 0.24)
  • Number of returning users 45,569 (42,755)
  • Share of returning users 23% (22%)
  • Number of still image impressions 2,385 (3,372)
  • Revenue per thousand views of still image advertising 4 (SEK 10)

Note that the above key figures taken from Google Analytics / AdSense / Ads can vary over time due to the large amounts of data.

 

Definitions:

  • The number of website visitors is the number of individuals who visited the companys website (according to Google Analytics).
  • Visitors from gaming websites are reported when a user clicks on the companys website from a third-party website.
  • Average cost for purchased traffic is the average cost of each click on an ad from visitors who click through to the companys website through paid ads.
  • Returning users is reported when a visitor with existing Google Analytics cookies from Adventure Box returns to the companys website. Google Analytics measures for returning users depend on the user allowing Googles cookies. Returning users who have disabled cookies in their browser will therefore not count as returning by Google Analytics.
  • Number of still image impressions are the number of times an Adventure Box promotional message is loaded on a users device.
  • Revenue per thousand impressions of still image advertising is the revenue generated by one thousand ad impressions.

FOR MORE INFORMATION CONTACT:

Rickard Riblom, CEO Adventure Box, +46 (0)70 444 24 79,
[email protected], corp.adventurebox.com

ABOUT ADVENTURE BOX TECHNOLOGY AB

Adventure Box, the leading social cloud gaming platform for user-created games, makes it easy and fun to make, share and play 3D games online. The companys world-leading streaming technology is patent protected. Founded in Stockholm 2014, the company also has staff in Seville, Copenhagen, and Madrid. Adventure Box is traded at Nasdaq First North Growth Market under the short name ADVBOX and ISIN code SE0012955276. Aktieinvest FK AB with email [email protected] and phone number +46 739 49 62 50 is the companys Certified Adviser.

Nerladdningsbara filer

DELÅRSRAPPORT TREDJE KVARTALET 2022

Under kvartalet var företagets fortsatta kostnadsfokus framgångsrikt och ledde till minskade kostnader, främst tack vare lägre organisationskostnader och färre anställda. Den 12 september meddelades att Adventure Box förvärvar danska Multiverse med den populära spelplattformen KoGaMa. Förvärvet driver Adventure Box flera år framåt vad gäller produktutveckling och marknadsposition. Med KoGaMa får bolaget en blomstrande plattform med en stor och aktiv spelargemenskap. Förutom att göra bolaget till ett av de bästa i sitt segment, innebär förvärvet också intäktsströmmar från annonser, mikrotransaktioner i spelen och konsultuppdrag.


QUARTERLY REPORT THIRD QUARTER 2022

During the quarter, the company's continued focus on costs was successful and led to reduced costs, mainly due to lower organizational costs and fewer employees. On September 12, it was announced that Adventure Box is acquiring Danish Multiverse with the popular gaming platform KoGaMa. The acquisition propels Adventure Box several years ahead in terms of product development and market position. With KoGaMa the company gets a thriving platform with a large and active gaming community. Apart from making the company one of the best in its segment, the acquisition also means revenue streams from advertisements, in-game micro transactions and consulting assignments.


ADVENTURE BOX: GRUNDEN FÖR EN FRAMTIDA FRAMGÅNGSSAGA ÄR LAGD

Adventure Box Technology AB har förvärvat danska Multiverse ApS med spelplattformen KoGaMa. Efter offentliggörandet av affären den 12 september beslutades att tills vidare stänga av den betalda marknadsföringen på Adventure Box spelplattform. Trots detta låg andelen besökare på 130 220 i september och kundanskaffningskostnaden stabilt på 0,20 kr. Andelen återvändande användare var, på grund av extraordinära händelser, ovanligt höga 51%. KoGaMa kommer så småningom att ersätta Adventure Box-plattformen.


ADVENTURE BOX: THE FOUNDATION FOR A FUTURE SUCCESS STORY HAS BEEN LAID

Adventure Box Technology AB has acquired Danish Multiverse ApS with the gaming platform KoGaMa. After the announcement of the deal on September 12, it was decided to suspend the paid marketing on the Adventure Box game platform for the time being. Despite this, the number of visitors was 130,220 in September, and the customer acquisition cost remained stable at SEK 0.20. The percentage of returning users was, due to extraordinary events, unusually high at 51%. KoGaMa will eventually replace the Adventure Box platform


Kommuniké från extra bolagsstämman i Adventure Box Technology AB (publ)

Vid dagens extra bolagsstämma i Adventure Box Technology AB (publ), org.nr 556963-6599 ("bolaget" eller "Adventure Box") fattades nedan angivna beslut. Samtliga beslut var i enlighet med framlagda förslag, vilka beskrivs i detalj i stämmohandlingarna som finns tillgängliga på bolagets webbplats, corp.adventurebox.com.


Bulletin from Extraordinary General Meeting in Adventure Box Technology AB (publ)

At today's Extraordinary General Meeting in Adventure Box Technology AB (publ), Reg. No. 556963-6599 (the "company" or "Adventure Box"), the following resolutions were made. All resolutions were in accordance with the submitted proposals, described in detail in the general meeting documents available on the company's website, corp.adventurebox.com.


ADVENTURE BOX VD KÖPER AKTIER

Efter att Adventure Box offentliggjort förvärvet av bolaget Multiverse har bolagets VD Rickard Riblom köpt ytterligare 46 279 aktier i Adventure Box.


ADVENTURE BOX CEO BUYS SHARES

After Adventure Box announced the acquisition of the company Multiverse, the company's CEO Rickard Riblom has bought an additional 46,279 shares in Adventure Box.


ADVENTURE BOX BJUDER IN TILL INFORMATIONSMÖTE ANGÅENDE FÖRVÄRVET AV MULTIVERSE

Den 12 september 2022 offentliggjordes att Adventure Box Technology AB avser förvärva det danska bolaget Multiverse ApS via en apportemission. Transaktionen innebär ett komplett ägarskap av spelplattformen KoGaMa, viktiga intäktsströmmar, samt cirka 750 000 aktiva månatliga användare. I syfte att ge aktieägarna bästa möjliga information om förvärvet samt svara på frågor, kommer en presentation att hållas den 28 september, med möjlighet att ställa frågor till ledningen.


ADVENTURE BOX INVITES TO AN INFORMATION MEETING REGARDING THE ACQUISITION OF MULTIVERSE

On September 12, 2022, it was announced that Adventure Box Technology AB intends to acquire the Danish company Multiverse ApS via a non-cash issue. The transaction means complete ownership of the gaming platform KoGaMa, important revenue streams, as well as around 750,000 active monthly users. To give the shareholders the best possible information about the acquisition and to answer questions, a presentation will be held on September 28, with the opportunity to ask questions to the management.


ADVENTURE BOX VD KÖPER AKTIER

Efter att Adventure Box offentliggjort förvärvet av bolaget Multiverse har bolagets VD Rickard Riblom har köpt totalt 42 365 aktier i Adventure Box.


ADVENTURE BOX CEO BUYS SHARES

After the company announced the acquisition of the company Multiverse, Adventure Box CEO Rickard Riblom has bought a total of 42,365 shares in Adventure Box.


Kallelse till extra bolagsstämma i Adventure Box Technology AB (publ)

Aktieägarna i Adventure Box Technology AB (publ), org.nr 556963-6599 ("Adventure Box" eller "bolaget"), kallas härmed till extra bolagsstämma att hållas fredagen den 30 september 2022 kl. 11:00 i bolagets lokaler på Sveavägen 166 plan 19, 113 46 Stockholm.


Notice of Extraordinary General Meeting in Adventure Box Technology AB (publ)

The shareholders of Adventure Box Technology AB (publ), Reg. No. 556963-6599 ("Adventure Box" or the "company") are hereby summoned to an Extraordinary General Meeting to be held Friday, 30 September 2022, at 11:00 CEST at the company's premises, Sveavägen 166 plan 19, SE-113 46 Stockholm.


ADVENTURE BOX INGÅR AVTAL OM FÖRVÄRV AV MULTIVERSE APS, MED SPELPLATTFORMEN KOGAMA, VILLKORAT AV GODKÄNNANDE AV EXTRA BOLAGSSTÄMMA

Adventure Box Technology AB (publ) ("Adventure Box") har idag ingått ett avtal om förvärv av samtliga aktier i Multiverse ApS, org.nr. 33384807 ("Multiverse"), innehavare av spelplattformen KoGaMa, genom en apportemission. Förvärvet är bland annat villkorat av godkännande av extra bolagstämma i Adventure Box, vilken även föreslås besluta om val av ny styrelseledamot.


ADVENTURE BOX ENTERS INTO AGREEMENT ON ACQUISTION OF MULTIVERSE APS, WITH THE GAMING PLATFORM KOGAMA, SUBJECT TO APPROVAL BY EXTRAORDINARY GENERAL MEETING

Adventure Box Technology AB (publ) ("Adventure Box") has today entered into an agreement to acquire all shares in Multiverse ApS, Reg. No. 33384807 ("Multiverse"), owner of the gaming platform KoGaMa, through an issue of shares with payment in kind. The acquisition is subject to, among other things, the approval of an Extraordinary General Meeting of Adventure Box, which is also proposed to resolve on the election of a new Board member.


ADVENTURE BOX: ANVÄNDARNA KOMMER TILLBAKA

Under augusti har 201 542 användare besökt Adventure Box. Andelen återvändande användare fortsätter att öka och ligger nu på 24%. Samtidigt fortsätter kundanskaffingskostnaden att sjunka och ligger under augusti på 0,20 kr.


ADVENTURE BOX: THE USERS RETURN

During August, 201,542 users visited Adventure Box. The percentage of returning users continues to increase and is now at 24%. At the same time, the customer acquisition cost continues to fall and is during August at SEK 0.20.


DELÅRSRAPPORT ANDRA KVARTALET 2022

Bolaget fortsätter utvecklingen av den nya spelformen Multimaker. Plattformen har en för branschen låg avvisningsfrekvens samtidigt som den redan låga kundanskaffningskostnaden har sänkts ytterligare. Bolaget har även sänkt kostnaderna sedan tidigare kvartal.

Med ett fokuserat team, finansiell uthållighet och en lovande Multimaker ser bolaget med tillförsikt fram emot hösten.


INTERIM REPORT SECOND QUARTER 2022

The company continues the development of the new game form Multimaker. The platform has a bounce rate which is low for the industry, and the already low customer acquisition cost has been further reduced. The company has also reduced costs since the previous quarter.

With a focused team, financial endurance and a promising Multimaker, the company looks forward to autumn 2022 with confidence.


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