ADVENTURE BOX: SIGNIFICANTLY LOWER CUSTOMER ACQUISITION COST THAN COMPETITORS

197,168 users visited Adventure Box in June. At the same time, the customer acquisition cost is considerably lower than the industry with SEK 0.23 per user.

Adventure Box, the leading social cloud platform for consumer-created computer games, makes it easy and fun to create, share and play 3D games online.

Measurements during June show a customer acquisition cost of only SEK 0.23 per user, which can be compared with the industry average of SEK 15 ($1.47) (Liftoff Mobile Gaming Apps Report 2020). Through innovative online marketing, Adventure Box has found a method for buying traffic cheaply that can be scaled up sharply.

During June, work on improving the alpha version of Multimaker continued according to plan, while a slightly higher proportion of returning users could be achieved in combination with a lower customer acquisition cost.

 

"We are recognized as good at customer acquisition and can acquire better customers at a fraction of the cost compared to the average for the game industry. It is a message of strength for our business," said Rickard Riblom, CEO of Adventure Box."

 

During June, the Adventure Box platform had 197,168 visitors. While the company now focuses on the Multimaker, it continues to collect valuable data.

The customer acquisition cost remained low and was SEK 0.23 in June.

 

Key figures for Adventure Box June 2022 (May in parentheses):

  • Number of website visitors 197,168 (198,105)
  • Proportion of visitors from gaming websites 4 % (4%)
  • Average cost for purchased traffic SEK 0.23 (SEK 0.24)
  • Number of returning users 45,569 (42,755)
  • Share of returning users 23% (22%)
  • Number of still image impressions 2,385 (3,372)
  • Revenue per thousand views of still image advertising 4 (SEK 10)

Note that the above key figures taken from Google Analytics / AdSense / Ads can vary over time due to the large amounts of data.

 

Definitions:

  • The number of website visitors is the number of individuals who visited the companys website (according to Google Analytics).
  • Visitors from gaming websites are reported when a user clicks on the companys website from a third-party website.
  • Average cost for purchased traffic is the average cost of each click on an ad from visitors who click through to the companys website through paid ads.
  • Returning users is reported when a visitor with existing Google Analytics cookies from Adventure Box returns to the companys website. Google Analytics measures for returning users depend on the user allowing Googles cookies. Returning users who have disabled cookies in their browser will therefore not count as returning by Google Analytics.
  • Number of still image impressions are the number of times an Adventure Box promotional message is loaded on a users device.
  • Revenue per thousand impressions of still image advertising is the revenue generated by one thousand ad impressions.

FOR MORE INFORMATION CONTACT:

Rickard Riblom, CEO Adventure Box, +46 (0)70 444 24 79,
[email protected], corp.adventurebox.com

ABOUT ADVENTURE BOX TECHNOLOGY AB

Adventure Box, the leading social cloud gaming platform for user-created games, makes it easy and fun to make, share and play 3D games online. The companys world-leading streaming technology is patent protected. Founded in Stockholm 2014, the company also has staff in Seville, Copenhagen, and Madrid. Adventure Box is traded at Nasdaq First North Growth Market under the short name ADVBOX and ISIN code SE0012955276. Aktieinvest FK AB with email [email protected] and phone number +46 739 49 62 50 is the companys Certified Adviser.

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ADVENTURE BOX: YTTERLIGARE SÄNKT KUNDANSKAFFNINGSKOSTNAD

Under juli har 205 747 användare besökt Adventure Box. Kundanskaffingskostnaden är samtidigt fortsatt avsevärt lägre än branschens snitt, nu bara 0,21 kr per besökare.


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Under juni har 197 168 användare besökt Adventure Box. Kundanskaffingskostnaden är samtidigt avsevärt lägre än branschen med bara 0,23 kr per användare.


ADVENTURE BOX: SIGNIFICANTLY LOWER CUSTOMER ACQUISITION COST THAN COMPETITORS

197,168 users visited Adventure Box in June. At the same time, the customer acquisition cost is considerably lower than the industry with SEK 0.23 per user.


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Under maj har 198 105 användare besökt Adventure Box. Nya mätningar under maj visar att avvisningsfrekvensen, "Bounce rate", för Multimaker är låg i jämförelse med snittet för andra företag i spelbranschen vilket är positivt, samtidigt som intäkterna från annonsvisningar mer än dubblerats jämfört med april.


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In May, 198,105 users visited Adventure Box. New measurements in May show that the bounce rate for Multimaker is low compared to the average for other companies in the gaming industry, which is positive, while revenue from ad impressions more than doubled compared to April.


DELÅRSRAPPORT 1 JANUARI-31 MARS 2022

Utvecklingen av den nya spelformen Multimaker fortsätter enligt plan. Nya mätdata från Multimaker visar samtidigt bättre resultat jämfört med den klassiska plattformen.


INTERIM REPORT 1 JANUARY - 31 MARCH 2022

The development of the new game form Multimaker continues according to plan. New measurement data from Multimaker also shows better results compared to the classic platform.


KOMMUNIKÉ FRÅN ÅRSSTÄMMAN I ADVENTURE BOX TECHNOLOGY AB (publ)

Vid dagens årsstämma i Adventure Box Technology AB (publ), org.nr. 556963-6599 ("bolaget"), som genomförts enbart genom poströstning med stöd av tillfälliga lagregler, fattades nedan angivna beslut. Samtliga beslut var i enlighet med framlagda förslag, vilka beskrivs i detalj i stämmohandlingarna som finns tillgängliga på bolagets webbplats, corp.adventurebox.com.


BULLETIN FROM THE ANNUAL GENERAL MEETING IN ADVENTURE BOX TECHNOLOGY AB (publ)

At today's Annual General Meeting in Adventure Box Technology AB (publ), Reg. No. 556963-6599 (the "company"), which has been conducted solely through postal voting pursuant to temporary legislation, the following resolutions were made. All resolutions were in accordance with the submitted proposals, described in detail in the general meeting documents available on the company's website, corp.adventurebox.com.


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ADVENTURE BOX: ORGANIC SEARCHES STARTS TO GROW

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ADVENTURE BOX PUBLICERAR ÅRSREDOVISNING FÖR 2021

Från och med idag finns Adventure Box årsredovisning för 2021 tillgänglig i svensk och engelsk version på bolagets webbplats corp.adventurebox.com


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Aktieägarna i Adventure Box Technology AB (publ), org.nr. 556963-6599, ("Adventure Box" eller "bolaget"), kallas härmed till årsstämma att hållas den 19 maj 2022.


NOTICE OF ANNUAL GENERAL MEETING IN ADVENTURE BOX TECHNOLOGY AB (publ)

The shareholders of Adventure Box Technology AB (publ), Reg. No. 556963-6599 ("Adventure Box" or the "company") are hereby summoned to the Annual General Meeting on 19 May 2022.


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THE NOMINATION COMMITTEE'S PROPOSAL FOR THE 2022 GENERAL MEETING

The Nomination Committee of Adventure Box Technology AB (publ) ("Adventure Box") proposes re-election of the Board members Örjan Frid, Staffan Eklöw, Claes Kalborg, Jason Williams and Rikard Herlitz at the 2022 Annual General Meeting, which will be held on Thursday 19 May. Furthermore, re-election of Örjan Frid as Chairman of the Board.


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