ADVENTURE BOX SEES AN INCREASE IN THE RATE OF RETURNING USERS

The proportion of returning users increased by three percentage points in June, from 20% in May to 23%. 46,664 of the 200,688 monthly visitors are now returning.

Adventure Box, the leading social cloud platform for consumer-created computer games, makes it fun to create, share and play 3D games online.

The strategy of focusing on improving the gaming platform to achieve viral spread continues to deliver enhanced data. During the spring, a continued sharp increase in time spent on the platform was reported despite a reduced proportion of returning users. In June, the percentage of returning users to the platform increased, from 20% in May to 23% in June.

The company follows the defined strategy presented in the quarterly report for Q1. During Q2 and Q3, we will work to allow users to create together. During Q4, we will add new features to vary the game content. Q1 2022 means more visual styles, and during Q2 2022, the company should come a long way with the model for revenue sharing.

"It is gratifying that the proportion of returning visitors increases during June, which, together with other indicators, such as increasing session times, shows that we are on the right track," said Christopher Kingdon, CEO of Adventure Box.

All shared metrics are defined below.

Previously, the company reported the proportion of visitors through paid traffic. This Google measure only refers to traffic purchased through Google Ads. Adventure Box now reaches an increasing percentage of visitors in other ways. The company cannot always measure the initiative that has resulted in the user coming to the website, and this measure is gradually becoming increasingly irrelevant. The company has therefore decided to stop sharing this measure.

Regarding Google Analytics' measure for returning users, it is important to note that this measure is dependent on the user retaining the "cookie" that google analytics has placed in the user's browser. Other uncertainties in this measure include how the company conducts marketing experiments. These include recruiting and managing different user groups, which gives a greater spread in results per user group. What is reported in these The Company's monthly press releases is the sum of all activities. The spread around the mean value can be significant.

"During Q2 and Q3, our company's focus is largely on creating a "multi maker" experience where our users can create together. We are now testing the product with selected users, and we are preparing for a launch. Part of this work means that we experiment with how we effectively market ourselves to new target groups. During this period, it is likely that our metrics are extra volatile," Christopher Kingdon continues.

Key figures for Adventure Box June 2021 (May in parentheses):

· Number of website visitors 200,688 (200,665)

· Proportion of visitors from gaming websites 8% (8%)

· Proportion of visitors through purchased traffic 55% (66%)

· Average cost for purchased traffic SEK 0.48 (SEK 0.38)

· Number of returning users 46,664 (41,013)

· Share of returning users 23% (20%)

· Number of still image impressions 5,238 (6,520)

· Revenue per thousand views of still image advertising SEK 2 (SEK 2)

Note that the above key figures taken from Google Analytics / AdSense / Ads can vary over time due to the large amounts of data.

Definitions:

· The number of website visitors is the number of individuals who visited the company's website (according to Google Analytics).

· Visitors from gaming websites are reported when a user clicks on the company's website from a third-party website.

· Average cost for purchased traffic is the average cost of each click on an ad from visitors who click through to the company's website through paid ads.

· Returning users is reported when a visitor with existing Google Analytics cookies from Adventure Box returns to the company's website. Google Analytics measures for returning users depend on the user allowing Google's cookies. Returning users who have disabled cookies in their browser will therefore not count as returning by Google Analytics.

· Number of still image impressions are the number of times an Adventure Box promotional message is loaded on a user's device.

· Revenue per thousand impressions of still image advertising is the revenue generated by one thousand ad impressions.

· Previously, the company reported the proportion of visitors through paid traffic ("paid search"). This Google measure only refers to traffic purchased through Google Ads. As the company reaches an increasing proportion of website visitors other, sometimes paid, ways, where the company cannot always measure the initiative that has resulted in the user coming to the website, this measure is gradually becoming increasingly irrelevant. The company has therefore decided to stop sharing this measure.

FOR MORE INFORMATION CONTACT:

Christopher Kingdon, CEO Adventure Box, +46 (0)73 051 1414,

[email protected], corp.adventurebox.com

ABOUT ADVENTURE BOX TECHNOLOGY AB

Adventure Box, the leading social cloud gaming platform for user-created games, makes it easy and fun to make, share and play 3D games online. The company's world-leading streaming technology is patent protected. Founded in Stockholm 2014, the company also has staff in Paris, Seville, Malta and Cobenhaben. Adventure Box is traded at Nasdaq First North Growth Market under the short name ADVBOX and ISIN code SE0012955276.

Redeye AB with email [email protected] and phone number +46 8 121 576 90 is the company's Certified Adviser.

Nerladdningsbara filer

ADVENTURE BOX: SKAPARGEMENSKAP

Genomförda aktiviteter för att bygga gemenskap bland spelskaparna ökar deras engagemang. Den nya spelformen "multi-maker", där användarna samtidigt skapar spel tillsammans, som nu utvecklas, kommer ytterligare att stärka denna gemenskap.


ADVENTURE BOX: CREATOR COMMUNITY

Community building activities among game creators increases engagement. The new, currently under development, "multi-maker" functionality allows users to create games together, strengthening this sense of community.


ADVENTURE BOX VD KÖPER YTTERLIGARE 20 943 AKTIER I BOLAGET

Adventure Box VD Christopher Kingdon utökade 2021-08-27 sitt aktieinnehav i bolaget med ett nettoköp om 114 946 SEK.


ADVENTURE BOX CEO BUYS ANOTHER 20,943 SHARES IN THE COMPANY

Adventure Box CEO Christopher Kingdon increased his shareholding in the company on August 27 with a net purchase of SEK 114,946.


DELÅRSRAPPORT 1 APRIL-30 JUNI 2021

Fortsatt fokus på produktförbättringar och relationsbyggande med användare. Ny version i vilka flera användare kan skapa tillsammans utvecklas.


INTERIM REPORT 1 APRIL- 30 JUNE 2021

Continued focus on product improvements and community building. A
new version in which users can create together is being developed.


ADVENTURE BOX: LÄGRE TILLVÄXTKOSTNADER OCH NYA FÖRBÄTTRINGAR

Under juli släppte bolaget flera förbättringar av produkten samtidigt som kundanskaffningskostnaderna sänktes med 47%.


ADVENTURE BOX: LOWER GROWTH COSTS AND PLATFORM IMPROVEMENTS

The company released several improvements to the product while reducing customer acquisition costs by 47% in July.


ADVENTURE BOX SER EN ÖKNING AV ANDELEN ÅTERVÄNDANDE ANVÄNDARE

Andelen återvändande användare ökar med 3 procentenheter under juni. Från 20% i maj till 23% i juni. 46 664 av de 200 688 månatliga besökarna var nu återvändande.


ADVENTURE BOX SEES AN INCREASE IN THE RATE OF RETURNING USERS

The proportion of returning users increased by three percentage points in June, from 20% in May to 23%. 46,664 of the 200,688 monthly visitors are now returning.


FORTSATT ÖKNING AV SPELTID

Spelsessionstiden ökar med ytterligare 16%, från 7:24 minuter i mars till 8:40 minuter i maj.


CONTINUED INCREASE OF PLAY TIME

Game session time increased by another 16%, from 7:24 minutes in March to 8:40 minutes in May.


DELÅRSRAPPORT 1 JANUARI-31 MARS 2021

Ett kvartal som präglats av ett fortsatt starkt fokus på att skapa en utmärkt produkt för våra användare. Vi har haft glädjen att rapportera om olika aspekter av ett ökat användarengagemang där vi ser fler lojala användare och en ökad andel återvändande användare.


INTERIM REPORT 1 JANUARY- 31 MARS 2021

A quarter characterized by a continued strong focus on creating an excellent product for our users. We have had the pleasure of reporting on various aspects of increased user engagement where we see more loyal users and an increased proportion of returning users.


KOMMUNIKÉ FRÅN ÅRSSTÄMMAN I ADVENTURE BOX TECHNOLOGY AB (PUBL)

Vid dagens årsstämma i Adventure Box Technology AB (publ), org.nr. 556963-6599 ("bolaget") fattades nedan angivna beslut. Samtliga beslut var i enlighet med framlagda förslag, vilka beskrivs i detalj i stämmohandlingarna som finns tillgängliga på bolagets webbplats, corp.adventurebox.com.


BULLETIN FROM THE ANNUAL GENERAL MEETING OF ADVENTURE BOX TECHNOLOGY AB (PUBL)

At today's Annual General Meeting of Adventure Box Technology AB (publ), org.nr. 556963-6599 (the "Company"), the decisions set forth below were made. All decisions were in accordance with the submitted proposals, which are described in detail in the AGM documents available on the company's website, corp.adventurebox.com.


ADVENTURE BOX AB BYTER CERTIFIED ADVISER TILL AKTIEINVEST

Adventure Box AB (publ) ("Bolaget") (Nasdaq First North Growth
Market) meddelar idag att Bolaget har ingått avtal med Aktieinvest FK
AB avseende tjänsten som Certified Adviser.


ADVENTURE BOX AB CHANGE CERTIFIED ADVISOR TO AKTIEINVEST

Adventure Box AB (publ) ("The Company") (Nasdaq First North Growth
Market) today announces that The Company has entered into an
agreement with Aktieinvest FK AB regarding the service as a Certified
Adviser.


ÖKNING AV ANDELEN ICKE-KÖPT TRAFIK

Andelen användare som kommer till Adventure Box spelplattform via sociala medier har ökat med 624% de senaste sex månaderna. Under samma period har andelen som kommer organiskt stigit med 385%.


SIGNIFICANT INCREASE OF NON-PURCHASED TRAFFIC TO ADVENTURE BOX

The proportion of users who come to the Adventure Box gaming platform via social media has increased by 624% over the last six months. During the same period, the organic share rose by 385%.


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