ADVENTURE BOX: EVEN LOWER CUSTOMER ACQUISITION COST

Adventure Box, the leading social cloud platform for consumer-created computer games, makes it easy and fun to create, share and play 3D games online.

During July, development with the Multimaker continued according to plan. At the same time, Adventure Box has further developed its process of bringing in users at a low price that will enable a fast expansion of the platform when the Multimaker is done. The customer acquisition cost for the platforms visitors was only SEK 0.21 per user in July (SEK 0.22 in June). This can be compared to the industry average of about SEK 15 (for example "Liftoff Mobile Gaming Apps Report 2020" which has $1.47).

"I am pleased that, while the Multimaker is being developed, we can also continuously improve our customer acquisition. Getting the customers is as we all are aware of one of the most important parts of every business," said Rickard Riblom, CEO Adventure Box.

The company continued to work with the Multimaker and tests are ongoing on the companys platform. While the company is focusing on the development of the Multimaker it is also collecting valuable data about the visitors and their behavior on the gaming platform.

Key figures for Adventure Box July 2022 (June in parentheses):

• Number of website visitors 205,747 (197,168)
• Proportion of visitors from gaming websites: 4% (4%)
• Average cost for purchased traffic: SEK 0.21 kr (SEK 0.22)
• Number of returning users: 47,300 (45,569)
• Share of returning users: 23% (23%)
• Number of still image impressions: 1,918 (2,385)
• Revenue per thousand views of still image advertising: SEK 4 kr (SEK 4)

Note that the above key figures taken from Google Analytics / AdSense / Ads can vary over time due to the large amounts of data.

Definitions:

• The number of website visitors is the number of individuals who visited the companys website (according to Google Analytics).
• Visitors from gaming websites are reported when a user clicks on the companys website from a third-party website.
• Average cost for purchased traffic is the average cost of each click on an ad from visitors who click through to the companys website through paid ads.
• Returning users is reported when a visitor with existing Google Analytics cookies from Adventure Box returns to the companys website. Google Analytics measures for returning users depend on the user allowing Googles cookies. Returning users who have disabled cookies in their browser will therefore not count as returning by Google Analytics.
• Number of still image impressions are the number of times an Adventure Box promotional message is loaded on a users device.
• Revenue per thousand impressions of still image advertising is the revenue generated by one thousand ad impressions.