ADVENTURE BOX CHRISTMAS LETTER 2020-12-23

what an unusual year we had. Corona has made 2020 a difficult year for our society, and for many of us as individuals, but for Adventure Box, as a company, 2020 has been a fantastic year.

The fourth quarter began with an important new share issue of SEK 60 million. Since then, we have strengthened our organization with several senior employees: a Creative Director, a Community Manager, two Java programmers and two JavaScript programmers. We are now evaluating several candidates for the remaining roles we want to fill during the first quarter of 2021, a CFO, a 3D programmer and a user interface designer (see https://careers.adventurebox.com/)

With these 9 recruitments, we grow the organization from 13 to 22 full-time roles. 16 in Sweden, two in France, two in Spain, one in Malta and one in Denmark. We are also supported by several part-time consultants around the world.

The fact that our organization is so distributed means that we from the beginning have built our systems and methods for working online. During the Corona era, we have saved on travel time and become even more efficient. That said, we look forward to meeting, post-Corona, at our new offices in the Wenner-Gren Center. The fact that these premises are located on the outskirts of the city center makes the rent a little lower. The fact that the house bears the name of the great entrepreneur Axel Wenner-Gren makes the symbolic value a little higher. Like Axel Wenner-Gren, we have global ambitions.

During the quarter, our share price has fallen somewhat. It is always difficult to understand short-term variations in stock prices. As for ours, it may be because it is more difficult to explain our, since the end of October, updated strategy. After, for about 1.5 years, learning a lot about how we, extremely price-effectively, attract users with different behaviors to Adventure Box, we now focus on a specific type of key user. We work as closely to these users as we can, to together with them develop our platform so that it works as well as possible. Over time, we will add more and more key users and the game content they create, and share will then lead to our organic growth passing the viral tipping point where it becomes exponential. This in turn will lead to significant shareholder value.

At https://corp.adventurebox.com/se/press you can follow our press releases.

We also have a Facebook group aimed at Adventure Box owners. See https://www.facebook.com/groups/2502934713133755

If you find yourself with some restful spare time over the holidays you may want to play some Christmas games, like this one: Santa's Little Helpers:

https://www.adventurebox.com/play/17ca3749-c0e1-4c71-b442-99f3b3fe0a29

I wish you a very Merry Christmas and a Happy New Year!

Christopher Kingdon