THE NEW STRATEGY DELIVERS - REGISTERED USERS INCREASE BY 67%

Despite the fact that Adventure Box Technology chooses to sharply reduce the number of new visitors (-21%), the number of users who create an account increased by 67% in July. The new strategy involves a strong focus on "right and potentially profitable" users, according to CEO Christopher Kingdon

Adventure Box is the leading streaming platform for user-created computer games. Since mid-June when the company shifted from a first growth phase to a focus on revenue generation and viral, organic growth, the company has a new customer acquisition strategy.

"Successfully getting more users to register accounts is a result of increased user activation and user loyalty," says CEO Christopher Kingdon.

The company has previously shown that it can grow quickly and at a very low cost by taking advantage of the fact that users can play and create games on the platform without downloading or installing anything on their computer. The customer acquisition cost was approximately USD 0.02/visitor (SEK 0.19/visitor) during July which is significantly lower than the industry average of USD 2-3 per installed game. The slightly higher customer acquisition cost in July is due to the changed customer focus that the new strategy entails. In July, the revenue is still generated exclusively from the advertising models. Preliminarily, the new video advertising provider CPMStar seems to deliver valuable advertising views for the company.

-"The video advertising model is still being trimmed so early figures are not completely reliable. Preliminarily, we have reached USD 18.32 per 1,000 video commercials (eCPM) in the United States, which is well above our target," Christopher added.

"That more users choose to register accounts is a result of the increased activation and user loyalty, says CEO Christopher Kingdon .

Key Adventure Box Metrics July 2020

July key figures below (June figures in parentheses):

· Website visitors 899,636 (1,144,703)

· Share from game websites 6.5% (8.4%)

· Share paid traffic (paid search)[1] 53% (37%)

· Average cost for paid visitors 0.19 SEK (0.12 SEK)

· Number of returning users 199,691 (256,273)

· Number of banner advertising impressions 208,130 (647,153)

· Revenue per thousand banner advertising impressions 23 SEK (22 SEK)

Note that due to the large volumes of data, the above key metrics, obtained from Google Analytics/AdSense/Ads, may vary over time.

[1] The proportion of visitors from paid search is only one type of traffic purchase and is shown only as a reference to the figures from previous monthly reports. A large proportion of the users come via other networks, where it is not always shown from where or why users come to the site.

FOR MORE INFORMATION CONTACT:

Christopher Kingdon, CEO Adventure Box, +46 (0)73 051 1414,

chris@adventurebox.com, corp.adventurebox.com

ABOUT ADVENTURE BOX TECHNOLOGY AB

Adventure Box makes it easy, and fun to make, share and play 3D games online. The company's world-leading streaming technology is patent protected. Founded in Stockholm 2014, the company also has staff in Paris, Seville, Malta and Kerala (India). Adventure Box is traded at Nasdaq First North Growth Market under the short name ADVBOX and ISIN code SE0012955276. Redeye AB with email certifiedadviser@redeye.se and phone number +46 8 121 576 90 is the company's Certified Adviser.

Användarskapat innehåll sänker kostnader och ökar användarengagemang

Adventure Box-användare importerar egna spelkomponenter. På sex veckor har Adventure Box bibliotek av spelkomponenter vuxit med över 150%. Dessutom publiceras nu över 27% av spelen som skapats på Adventure Box, upp från under 10% i mars.


User-created content reduces costs and increases user engagement

Adventure Box users import their own game components. In six weeks, the Adventure Box library of game components has grown by over 150%. In addition, over 27% of the games created on Adventure Box are now published, up from under 10% in March.


ADVENTURE BOX NYHETSBREV 2020-09-04

Kära Adventure Box-följare! (in English below)


ADVENTURE BOX NEWSLETTER 2020-09-04

Dear Adventure Box followers,


Ungdomar i utvecklingsländer tjänar pengar i Adventure Box

Adventure Box ser ett stort och ökande intresse bland sina användare världen över för att skapa innehåll och tjäna pengar på sina dataspel. Adventure Box spelplattform kräver väldigt låg bandbredd och fungerar därför bra även i länder med begränsad internetkapacitet.


Young people in developing countries make money in Adventure Box

Adventure Box sees a large and growing interest among its users around the world to create content and make money from their computer games. The Adventure Box gaming platform requires exceptionally low bandwidth and therefore works well even in countries with limited internet capacity.


LÖNSAMHETSFOKUS OCH +45% ANVÄNDARE - PÅ EN MÅNAD

Den snabba ökning av antalet nya registrerade användare som kunde ses i juli fortsatte under augusti samtidigt som anskaffningskostnaden minskade till låga 0,15 kr/besökare (USD 0,017/visitor).


FOCUS ON PROFITABILITY WITH 45% USER GROWTH - IN A MONTH

The rapid increase in the number of new registered users that could be seen in July continued during August at the same time as the acquisition cost decreased to a low USD 0.017 per visitor (SEK 0.15).


DELÅRSRAPPORT 1 APRIL-30 JUNI 2020

Med introduktionen av videoannonsering och möjligheten för användare att skapa och handla i dataspelskomponenter tar Adventure Box viktiga steg mot intäktsgenerering.


INTERIM REPORT 1 APRIL- 30 JUNE 2020

With the introduction of video ads and the ability for users to create and trade computer game components Adventure Box take important steps towards monetization.


KOGAMA OCH ADVENTURE BOX SAMARBETAR FÖR TILLVÄXT

Från och med idag inleder Michal Bentsen, VD för Multiverse ApS (KOGAMA), ett konsultuppdrag med ADVENTURE BOX för att utveckla användarengagemang. ADVENTURE BOX startar också kontinuerliga kampanjer på KOGAMA:s webbplats.


KOGAMA AND ADVENTURE BOX PARTNER FOR GROWTH

As of today, Michal Bentsen, the CEO of Multiverse ApS (KOGAMA), starts a consultancy engagement with ADVENTURE BOX to assist with community development. ADVENTURE BOX also starts running continuous campaigns at the KOGAMA web site.


NYA STRATEGIN LEVERERAR - ANTALET REGISTRERADE ANVÄNDARE ÖKAR MED 67%

Trots att Adventure Box Technology väljer att kraftigt minska antalet nya besökare (-21%) ökar antalet användare som skapar ett konto med 67% under juli. Den nya strategin innebär ett hårt fokus på "rätt och potentiellt lönsamma" användare enligt VD Christopher Kingdon


THE NEW STRATEGY DELIVERS - REGISTERED USERS INCREASE BY 67%

Despite the fact that Adventure Box Technology chooses to sharply reduce the number of new visitors (-21%), the number of users who create an account increased by 67% in July. The new strategy involves a strong focus on "right and potentially profitable" users, according to CEO Christopher Kingdon


ADVENTURE BOX INTRODUCERAR HANDELSPLATS FÖR SPELINNEHÅLL

Nu kan användare köpa intern plattformsvaluta och med den köpa och sälja spelinnehåll och tjäna riktiga pengar. Spelvalutan BUX och handelsplatser har nu introducerats på Adventure Box plattform.


ADVENTURE BOX INTRODUCES A MARKET PLACE FOR USER-CREATED GAME CONTENT

Users of Adventure Box can now buy internal platform currency, trade content and earn real money. The new BUX platform currency and new marketplaces for user-created content create a content economy for Adventure Box users.


RETENTION ÖKAR MED 92% MED DET NYA SOCIALA NÄTVERKET

När Adventure Box AB (publ) släppte sitt nya sociala nätverk ökade dag-1-retention (D1) med 92%.


RETENTION INCREASE BY 92% WITH THE NEW SOCIAL NETWORK

After Adventure Box AB (publ) released its new social network functionality day one (D1) user retention has increased by 92%.


ADVENTURE BOX FÅR NYTT LÅN PÅ 3 MKR AV ALMI

Lånet på 3 miljoner kronor ska användas för att säkra tillväxten och kommersialiseringen av bolagets streamingplattform.


ADVENTURE BOX BOX IS GRANTED A SEK 3 MILLION LOAN FROM ALMI

The SEK 3 million loan will be used to secure the growth and commercialization of the company's streaming platform.


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