Registered Adventure Box Users Increase Despite Reduced Ad Spend
New strategy places focus on game makers
STOCKHOLM (DECEMBER 3, 2020) - Swedish gaming company Adventure Box's recent shift in marketing focus has led to a 26% increase in new registrations for November despite a 42% decrease in website traffic. Adventure Box is the leading streaming platform for user-created 3D games. The Adventure Box platform allows users to play, create and share games with users worldwide.
Earlier this year, Adventure Box began its shift in marketing strategy. Adventure Box's new marketing strategy focuses on game and content creators. An increasing number of Adventure Box visitors are registering accounts despite the gaming company's intentional decrease in ad spending.
"With our focus on customer contact and product excellence, we are working towards a tipping point where Adventure Box content will spread rapidly across the globe," said Christopher Kingdon, CEO, Adventure Box Technology AB.
Adventure Box will continue to develop its platform to improve User Experience. The core game engine now focuses on multiplayer, more intelligent AI, and a more fun and engaging gaming experience.
Key metrics for Adventure Box November 2020 (October in parentheses):
· Number of site visitors 822 532 (1 428 552)
· Share of visitors from gaming pages 4% (4%)
· Share of page visits purchased traffic [1] 52% (25%)
· Average cost purchased traffic SEK 0,22 (SEK 0,14)
· Number of recurring users 176 460 (357 012)
· Static ads display count 249 441 (711 550)
· Revenue per thousand views of static ads SEK 10 (SEK 13)
Note that because of high amounts of data the key metrics above, collected from Google Analytics/AdSense/Ads, can vary over time.
[1] The share of users from paid search is only one type of purchased traffic and is only displayed as a reference to last month's reported numbers. A large share of the users arrives from other networks where origin or user behavior is not always displayed.
FOR MORE INFORMATION CONTACT:
Christopher Kingdon, CEO Adventure Box, +46 (0)73 051 1414,
chris@adventurebox.com, corp.adventurebox.com
ABOUT ADVENTURE BOX TECHNOLOGY AB
Adventure Box makes it easy, and fun to make, share and play 3D games online. The company's world-leading streaming technology is patent protected. Founded in Stockholm 2014, the company also has staff in Paris, Seville, Malta and Kerala (India). Adventure Box is traded at Nasdaq First North Growth Market under the short name ADVBOX and ISIN code SE0012955276. Redeye AB with email certifiedadviser@redeye.se and phone number +46 8 121 576 90 is the company's Certified Adviser.
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FLER BESÖKARE TROTS SÄNKT MARKNADSFÖRINGSKOSTNAD
Under januari ökade antalet besökare från 231 062 till 317 804, kundanskaffningskostnaderna sänktes från 0,28kr till 0,09kr och andelen återvändande användare från 25% till 24%.
MORE VISITORS DESPITE LOWER MARKETING SPEND
In January the number of platform visitors increased from 231,062 to 317,804, customer acquisition costs were lowered from SEK 0.28 to SEK 0.09, and the share of returning users decreased from 25% to 24%.
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Användarstudier och därpå genomförda produktförbättringar har resulterat i bättre användarbeteende, ökad tid spenderad på webbplatsen och fler återvändande användare.
DECEMBER: INCREASED USER ENGAGEMENT WITH FEWER USERS
User experience research followed by product improvements have resulted in better user behavior, increased time spent on site and more returning users.
ADVENTURE BOX JULBREV 2020-12-23
Kära Adventure Box-ägare och/eller Adventure Box-följare!
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Dear Adventure Box owner and / or Adventure Box follower,
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FOKUS GER FÄRRE BESÖKARE
Adventure Box sedan tidigare kommunicerade marknadsföringsstrategi, att fokusera på de användare som skapar och delar innehåll resulterar, som väntat, i initialt färre användare. 1-6 dec sjunker antalet webbsidesbesökare med 67% jämfört med 1-6 november.
FOCUS RESULTS IN FEWER USERS
Adventure Box's previously communicated marketing strategy, focusing on users who create and share content results, as expected, in initially less users. December 1-6, the number of website visitors decreases by 67% compared to November 1-6.
ANDELEN REGISTRERADE ANVÄNDARE ÖKAR TROTS MINSKAD ANNONSERING
Adventure Box har påbörjat en ny strategi fokuserad på att attrahera spelskapare som registrerar sig och skapar spel och har som en del i denna strategi avslutat marknadsföring mot andra kundsegment. Strategin har fallit väl ut och antalet nyregistrerade konton har ökat med 26% jämfört med oktober trots en total minskning av antalet webbsidesbesökare med 42%.
Registered Adventure Box Users Increase Despite Reduced Ad Spend
New strategy places focus on game makers
Adventure Box Technology AB
Webbplats:
corp.adventurebox.com/
Bransch: Teknik
Kortnamn: ADVBOX
Marknadsplats: Nasdaq First North Growth Market
Senaste rapporten:
BOKSLUTSKOMMUNIKÉ 1 JANUARI 2020-31 DECEMBER 2020
INTERIM REPORT FOR THE FINANCIAL YEAR 2020
Nästa evenemang:
2021-04-22 Årsredovisning 2020
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