EXPERIENCED GAMING ENTREPRENEUR ATTRACTS GOOD GAME MAKERS

One of the brains behind the gaming platform KoGaMa has begun his collaboration with Adventure Box. His work consists not only of increasing the number of new users, but also of managing an exceptionally large flow of skilled game creators between KoGaMa and Adventure Box.

In the computer game industry, it is important to reach the core users on a large scale and be involved and influence these, as they in turn affect the behavior of the large mass of users. However, it requires large resources to handle many core users, but there are those who have the knowledge to do this effectively.

Michal Bendtsen, who is one of the founders of KoGaMa and a well-known name in the computer game industry, has with KoGaMa built up a strong user community globally with its active game creators. These game creators, also called "KoGaMians", are found all over the world and together have created more than three million published games on the platform.

The activity among these "KoGaMians" is high and three million game creators visit the platform every month. Managing three million "KoGaMians" efficiently can be expensive and resource-intensive and must therefore be automated, including the use of automated bots. Michal's goal with the collaboration with Adventure Box is, among other things, to achieve synergies with these users and the gaming platform Adventure Box and to make cost-effective processes for managing them.

In addition to 25 years of experience in the computer game industry, Michal has knowledge and experience of digital strategies from his time at LEGO, as well as of creating social networks for children and teenagers, factors that contributed to making KoGaMa the success it has become with young game developers. Thanks to Michal's experience, instead of trying different methods at high cost, Adventure Box can take shortcuts that save both time and money.

Allowing users to use their creativity to easily create computer games online is something Michal strongly believes in:

"Based on my experience from KoGaMa, I believe that the market for Adventure Box gaming platform is huge. They already have a huge user inflow, and with the development I see now, I think the journey has just begun."

When Michal, as part of the collaboration, started marketing Adventure Box to his "KoGaMians", the result was not long in coming:

"Our Discord channel was flooded with KoGaMians who registered on Adventure Box. So much so that we have begun to use a bot to automate management," said Christopher Kingdon, CEO of Adventure Box.

FOR MORE INFORMATION CONTACT:

Christopher Kingdon, CEO Adventure Box, +46 (0)73 051 1414,

chris@adventurebox.com, corp.adventurebox.com

ABOUT ADVENTURE BOX TECHNOLOGY AB

Adventure Box makes it easy, and fun to make, share and play 3D games online. The company's world-leading streaming technology is patent protected. Founded in Stockholm 2014, the company also has staff in Paris, Seville, Malta and Kerala (India). Adventure Box is traded at Nasdaq First North Growth Market under the short name ADVBOX and ISIN code SE0012955276. Redeye AB with email certifiedadviser@redeye.se and phone number +46 8 121 576 90 is the company's Certified Adviser.

ABOUT KOGAMA

Multiverse ApS (KOGAMA) is a hybrid web/game company, located in Copenhagen Denmark, focusing exclusively on KOGAMA, a platform for user created games. Our mission is to democratize games as a media by enabling anyone to express themselves with games.

Nerladdningsbara filer

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Användarstudier och därpå genomförda produktförbättringar har resulterat i bättre användarbeteende, ökad tid spenderad på webbplatsen och fler återvändande användare.


DECEMBER: INCREASED USER ENGAGEMENT WITH FEWER USERS

User experience research followed by product improvements have resulted in better user behavior, increased time spent on site and more returning users.


ADVENTURE BOX JULBREV 2020-12-23

Kära Adventure Box-ägare och/eller Adventure Box-följare!


ADVENTURE BOX CHRISTMAS LETTER 2020-12-23

Dear Adventure Box owner and / or Adventure Box follower,


MICHAEL BENDSEN NY CREATIVE DIRECTOR PÅ ADVENTURE BOX

Efter ett framgångsrikt samarbete under 2020 går nu Michael Bendtsen, välkänd spelentrepenör och en av skaparna av spelplattformen KOGAMA, in i Adventure Box ledningsgrupp som Creative Director.


ADVENTURE BOX SIGNS MICHAEL BENDTSEN AS CREATIVE DIRECTOR

After an autumn of close and successful collaboration, Michael Bendtsen, a well-known games entrepreneur and one of the creative minds behind the gaming platform KOGAMA, joins the leadership team at Adventure Box AB as Creative Director.


Adventure Box byter likviditetsgarant till Pareto Securities

Adventure Box Technology AB (publ) ("Adventure Box" eller "Bolaget") meddelar härmed att Bolaget byter likviditetsgarant till Pareto Securities AB ("Pareto Securities"). Det nya avtalet träder i kraft den 1 februari 2021.


Adventure Box appoints Pareto Securities as liquidity provider

Adventure Box Technology AB (publ) ("Adventure Box" or "the Company") hereby announces that the Company is changing liquidity guarantor to Pareto Securities AB ("Pareto Securities"). The new agreement enters into force on February 1, 2021.


FOKUS GER FÄRRE BESÖKARE

Adventure Box sedan tidigare kommunicerade marknadsföringsstrategi, att fokusera på de användare som skapar och delar innehåll resulterar, som väntat, i initialt färre användare. 1-6 dec sjunker antalet webbsidesbesökare med 67% jämfört med 1-6 november.


FOCUS RESULTS IN FEWER USERS

Adventure Box's previously communicated marketing strategy, focusing on users who create and share content results, as expected, in initially less users. December 1-6, the number of website visitors decreases by 67% compared to November 1-6.


ANDELEN REGISTRERADE ANVÄNDARE ÖKAR TROTS MINSKAD ANNONSERING

Adventure Box har påbörjat en ny strategi fokuserad på att attrahera spelskapare som registrerar sig och skapar spel och har som en del i denna strategi avslutat marknadsföring mot andra kundsegment. Strategin har fallit väl ut och antalet nyregistrerade konton har ökat med 26% jämfört med oktober trots en total minskning av antalet webbsidesbesökare med 42%.


Registered Adventure Box Users Increase Despite Reduced Ad Spend

New strategy places focus on game makers


Adventure Box Technologies Delårsrapport 2020Q3

Ett kvartal kännetecknat av produktleverans och stark användartillväxt följdes upp med en nyemission som gör bolaget finansiellt starkare än någonsin förr.


Adventure Box Technologies Interim Report 2020Q3

A quarter characterized by product delivery and strong user growth was followed by a new share issue that makes the company financially stronger than ever before.


STABILT ANVÄNDARINTRESSE EFTER ÄNDRAT STRATEGIFOKUS

I linje med förväntningarna från den nya strategin fokuserad på organisk tillväxt, visar oktober på endast en mindre minskning av det totala antalet användare. Detta trots, sedan andra halvan av oktober, kraftigt minskad marknadsföring.


STABLE USER INTEREST AFTER CHANGED STRATEGY FOCUS

In line with expectations from the new strategy focused on organic growth, October shows only a small reduction in the total number of users. This despite sharply reduced marketing since the second half of October. User interest remains stable.


EN YTTERLIGARE FOKUSERAD TILLVÄXTSTRATEGI

Med stärkt kassa prioriterar nu Adventure Box fullt ut viral tillväxt.


A MORE FOCUSED GROWTH STRATEGY

With strengthened liquidity, Adventure Box now fully prioritizes viral growth.


ERFAREN GAMING-ENTREPRENÖR LOCKAR DUKTIGA SPELSKAPARE

En av hjärnorna bakom spelplattformen KoGaMa har påbörjat sitt samarbete med Adventure Box. Arbetet består inte bara av att öka antalet nya användare, utan även av att hantera ett mycket stort flöde av duktiga spelskapare mellan KoGaMa och Adventure Box.


EXPERIENCED GAMING ENTREPRENEUR ATTRACTS GOOD GAME MAKERS

One of the brains behind the gaming platform KoGaMa has begun his collaboration with Adventure Box. His work consists not only of increasing the number of new users, but also of managing an exceptionally large flow of skilled game creators between KoGaMa and Adventure Box.


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